Visual Art Maybe the Art Will Seem Better If You’re Drunk
posted by October 22 at 14:41 PMon
This sculpture of a woman at the Kentucky Derby with a shot of Maker’s Mark in one hand and a pair of binoculars in the other is just one of many alcohol-inspired masterpieces that will be on display at Seattle Art Museum the same week the museum opens its first-ever major survey devoted to the art and culture of the native people of this region.
It’s a crude coincidence.
SAM didn’t actually curate the Maker’s Mark exhibition and isn’t giving it any gallery space—the show just bought the credibility of the museum’s name and location by renting a room in the museum for the one-night Northwest stop of its national tour, a tour put together by Maker’s to advertise the Kentucky-brewed whisky without seeming to be advertising at all. Instead, the exhibition, titled “The Mark of Great Art,” is supposed to be a showcase for “incredible Kentucky artists,” according to its web site.
In a press release, Maker’s says “Seattle Art Museum will host” the show. (A SAM spokeswoman says, “We have nothing to do with it.”)
Maybe SAM needs the rental money, but yuck. Seattle is the only American city on the show’s tour where it actually finds a home in an art museum. I guess the Guggenheim and SFMOMA were booked?