You should see how fast I can tie my tie.

I would like TV more if there were more ads like these.

It's too bad companies have to be ashamed of good advertising in this country. That sure makes teens take more notice of JCPenny than their usual fare.

But where was Hannah Montana?

Love it!

Looks like something you would see in Europe.

Not that impressed. It didn't do much to show off their clothes, which is kind of important in an ad for a clothes store.

My first reaction, of course, was...

"Who cares about the underage sex in the basement—why don't those houses have smoke alarms?"

@6 True, but it did show how easy those clothes were to take off and put on in pressure situations. Some kids look for that.

@6: haha, yeah right, sure the clothes are important in clothes commercials. that's why A&F ads feature mostly naked models with the clothes falling off or having already fallen off their bodies.

@9: And that's one reason why A&F has shitty advertising.

@8: Lo-bott?

Brilliant ad. Extra points if this was a manufactured controversy.

A&F doesn't have shitty advertising. J.C. Penny has nothing to show off.

FYI: You shouldn't shop at either.

I'd like to fuck the Mom!

Um, sorry, why do they have to take all their clothes off?

You only need to take off some ...

@15

Is that what they tell you?

@11: Lobot.

the ad is all well and good, but the moms are the ones taking their teens to jc penny to buy those clothes, so they are targeting the wrong audience here.

if i was a mom, i wouldn't take my kids to shop at a store that promoted mutiny against me.

Basically, what this ad says is: any parent who lets a couple of randy teenagers "just go watch TV in the basement" is too clueless to shop anywhere BUT J.C. Penny.

Most teens are having sex at home after school when their parents are at work anyway. The kids know when and where to do it, its not a secret. If anything this add would make parents more likely to ask about their child's sex life.

Awww, cute.

@20 ... shh, don't tell them that, now they know the secret!

@17: Yes, I know who Lobot is, thank you very much. But if you (or #8) don't know who Lo-bott is, don't bother trying to correct me - it wasn't for you.

It would've been better (from a marketing standpoint) if they tried on different outfits to see which ones would be faster to put on.

I'm pretty sure that Saatchi & Saatchi is based in London. No offense, my American friends, but it's hard to imagine that any ad company catering to American retailers would have the chutzpah to conceive of something like that, i.e. an ad so simple but so provocative and so fucking brilliant.

Big bonus points for the music, which sounds like Philip Glass. Loved it!

Who needs to get totally nekkid to have sex anyway. If I had been getting regular action in high school I would have been partly dressed as long as anyone else was home. If the parents are out then sure, let's get nekkid.

I like it! :)

From the looks of the androgynous girl in this ad, I thought JC Penney was promoting gay sex.