Chow Bacon Salt: Uncut
posted by September 12 at 13:20 PMon
This morning I interviewed two local entrepreneurs, Dave Lefkow and Justin Esch, the creators of Bacon Salt. The interview will debut as a Chow Bio in the coming weeks, but due to space limitations, I had to pare a lot down. However, I feel that their struggle to conquer the American Dream—earning fat profits from bacon-flavored salt—should not be abridged.
Bacon Salt is, as Lefkow and Esch put it, the new salt. It comes in three flavors: Original, Hickory, and Peppered.
It is Kosher.
It is Vegetarian.
Hickory flavor is Vegan.
The partial inspiration for Bacon Salt is a drink called the Mitch Morgan, found at the Fat Alley BBQ in Eschh’s hometown of Telluride, CO. A Mitch Morgan is a shot of bourbon with a slice of bacon in the glass, as a garnish. When they hired a flavor-tech to design Bacon Salt, this was their taste proposal: “It should taste like the smell of bacon fried on a Sunday morning.”
When Lefkow and Esch started Bacon Salt eight months ago, they borrowed $5,000 from Lefkow’s son, Dean, as startup money.
Dean is three-years-old.
He’d won $5,000 dollars on America’s Funniest Home Videos, which apparently still exists.
Esch and Lefkow keep all production of Bacon Salt local: The flavors are blended in Idaho, and then packaged and labeled in Tacoma. Labels are printed on Capitol Hill, and the boxes and bottles are produced in Tacoma.
Sometimes they pay people, like lawyers, in salt. They claim that the Romans once did this, so it’s cool.
Bacon Salt enthusiasts—who span 19 countries and all 50 states—have tried the product on nearly everything: potatoes (fried, mashed, whathaveyou), corn on the cobb, popcorn, watermelon, pineapple, steak, eggs (fried, scrambled), green beans, assorted vegetables, chocolate, bloody marys, pasta, guacamole, and peaches. The only thing Esch and Lefkow haven’t liked it on was ice cream.
I tried Bacon Salt for the first time this morning. It made my fingers taste fucking delicious. Then a plate of Bacon Salted eggs made sweet love to my tongue before tap dancing its way to my stomach.
You can order Bacon Salt online here, or at City Fish in the Pike Street Marketplace.