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Monday, July 16, 2007

Pigging Out

posted by on July 16 at 7:59 AM

The New York Times has a story in its business section this morning about that new Trojan ad. The ad didn’t state explicitly that these particular Trojans were for disease prevention only, and not pregnancy prevention, which made the ad very, very controversial with the every-sperm-is-sacred/premarital-sex-should-always-screw-up-your-life crowd, which prompted CBS and Fox to refuse to show it. (You can see the ad by clicking here.)

Pittsburgh and Seattle are the test markets for Trojan’s new campaign—and while Fox and CBS rejected the ad, our local Fox and CBS affiliates accepted the ad. Which means we’ll be seeing the ad a lot.

Anyway, I was startled to see this quote in Andrew Adam Newman’s story:

Im offended by the reality that television is so hypersexualized and glorifies sexual excess and promiscuity, and then runs screaming into the megachurch and drops to its knees when someone wants to run an advertisement that urges people to be responsible about their sexual expression.

Television is hypersexualized? Glorifies sexual excess? Promotes promiscuity? Sounds like they went to Dr. Laura for a quote. Who the hell is this prude?

Oh, right: it’s me.

RSS icon Comments

1

WWED?

Posted by Mr. Poe | July 16, 2007 8:44 AM
2

Love the quote, as well as the one saying this country is hedonistic in its behavior and moralistic in its attitudes. Hello? Republican politicans anyone?

Posted by Justy | July 16, 2007 8:49 AM
3

Man, I have to stop reading Youtube comments. I think I just lost a few IQ points.

"Well this is an anti-male advert.
"Why compare men to pigs?
"That's the same as what the nazis did to Jews.
"Oh and guess what, just like the nazis, American women steal their victims children houses, money, property, and can ruin the 'jew''s life by false accusation. And even worse than that, males are expected to protect females.
"This is a male hating advert and anyone who can't see that is stupid and/or evil. "

Posted by Levislade | July 16, 2007 8:58 AM
4

I'm confused. By Catholic logic, doesn't providing a way to avoid disease provide just as much incentive for sperm-wasting sex as birth control?

And isn't disease avoidance more encouraging for extra-marital sex than birth control is?

It just doesn't make any sense, even in their own warped value systems.

Posted by MHD | July 16, 2007 8:59 AM
5

the part that everyone forgets to mention is that the commercial just isn't very good.

Posted by josh | July 16, 2007 9:17 AM
6

Are they saying heterosexual men are pigs?

Posted by Lloyd Cooney | July 16, 2007 9:31 AM
7

@6--No. They're saying *some* heterosexual men are pigs.

Posted by Michigan Matt | July 16, 2007 9:37 AM
8

@6 & 7

Seeing how every guy in the commercial is a pig, I would have to say yes. They're saying heterosexual men are pigs. Could you imagine how Dan would react if the commercial were set in a gay bar with gay men only?

Posted by Mr. Poe | July 16, 2007 10:10 AM
9

Am I missing something? Haven't condom ads been on TV for awhile now (those annoying Trojan Man commercials come to mind)? Or is that only on cable? Is the issue that this is network TV?

I know I have seen this particular ad on TV, maybe 1-2 months ago (I live in Chicago) but not sure what channel it was on.

Posted by Julie | July 16, 2007 10:36 AM
10

Once again, Dan hits the issue right on the head. The hypocricy of TV execs is breathtaking.

Posted by Big Sven | July 16, 2007 10:38 AM
11

More like WWDSD?

Posted by Gomez | July 16, 2007 10:43 AM
12

Here's where I keep hoping the pro-business and pro-"values" coalition of the GOP breaks apart. For all their fear of declining values in America, it is business, not liberals that lead the way.

You need only remember the Coors twins marketing campaign versus Coors on politics for an example. Their ads glorified drinking, group sex, and implicitly incestuous sex. But Coors ran as a values guy. Huh?

When sex sells, it is business, not liberals that plaster our society with the messages they hate.

Posted by gex | July 16, 2007 10:47 AM
13

TV execs and cheesy-teasy sex are like Captain Renault in "Casablanca" when he announces he's shocked - shocked! - to find gambling going on at Rick's.

You know what I find offensive? Those ads for ED drugs with their strumming blues guitars and their matching bathtubs on the shore. The commercials suggest the only purpose of showing affection to your significant other to get some pussy. Share a joke? Let's fuck. Dance to an oldie? Let's fuck. It would so much more honest to show a couple banging away with a voice-over saying, "If this is missing from your relationship, you might want to try Cialis."

Anyway, the guy is only a pig until he gets hooked up with a Trojan. Then, he become cute. Quite cute.

Posted by Bauhaus | July 16, 2007 10:56 AM
14

It's a lousy commercial, but if the morally indignant have a problem with this, why don't they bitch about the Enzyte commercials or the late night/early morning Girls Gone Wild and cock-thickener infomercials?

Posted by elswinger | July 16, 2007 10:57 AM
15

Try this again....

TV execs and cheesy-teasy sex are like Captain Renault in "Casablanca" when he announces he's shocked - shocked! - to find gambling going on at Rick's.

You know what I find offensive? Those ads for ED drugs with their strumming blues guitars and their matching bathtubs on the shore. The commercials suggest the only purpose of showing affection to your significant other is to get some pussy. Share a joke? Let's fuck. Dance to an oldie? Let's fuck. It would so much more honest to show a couple banging away with a voice-over saying, "If this is missing from your relationship, you might want to try Cialis."

Anyway, the guy is only a pig until he gets hooked up with a Trojan. Then, he becomes cute. Quite cute.

Posted by Bauhaus | July 16, 2007 11:00 AM
16

Wait. Why am I supposed to be offended by this?

Is it because it portrays all men as pigs? Or all heterosexual men as pigs? Or maybe there's a lesbian pig slipped in there too, I don't know. I'm a bit confused about how, exactly, a pig magically turns into a super hot guy (who I'd totally bang, BTW) once it buys a Trojan from a grotty looking bathroom vending machine.

What? This is supposed to be about birth control or disease prevention? Really? How do you get that from a commercial about pigs?

I'm so confused...

Posted by SDA in SEA | July 16, 2007 11:08 AM
17

It doesn't say that men are pigs, all of them, but that men that think ahead, regard birth control as their responsibility too, and care about their own health, and their partner's health, are not pigs.

Posted by Dan Savage | July 16, 2007 11:20 AM
18

The ad portrays heterosexual men who don't use condoms, and consequently expose their partners to a much higher risk of pregnancy and disease, as pigs. Pretty apt, I'd say.

Posted by Mary in DC | July 16, 2007 11:22 AM
19

@17 & 18

Makes sense. Didn't look at it that way.

Posted by Mr. Poe | July 16, 2007 11:31 AM
20

Did anyone else notice the lovely irony that Trojan is owned by a company called "Church & Dwight"?

Posted by Lorin | July 16, 2007 11:42 AM
21

It's really more unfortunate, if anything.

Posted by Dr. Austin Church | July 16, 2007 11:47 AM
22

I don't get what is controversial? They object to the condoms preventing disease but not pregnancy? Or vice versa? That doesn't make sense-condoms prevent both disease and pregnancy.

Posted by WTF | July 16, 2007 12:39 PM
23

Maybe he's buying the condom so he won't leave any DNA behind.

Posted by elswinger | July 16, 2007 1:39 PM
24

As one of the guys at church used to tell me, "ALL men are pigs. That's why you should leave the men to me and go find a nice girl and settle down."

;)

Posted by JenK | July 16, 2007 1:42 PM
25

So, YouTube has a lot of people asking about the name of that song, and nobody answering. Does anybody here know?

Posted by Chris | July 17, 2007 1:47 AM
26

For the record, it's playing here to. Maybe only on cable (I don't watch broadcast TV), but I've seen it. (Here is Louisville, KY.)

Posted by William Frost | July 17, 2007 7:40 AM
27

@25 - believe it or not, it appears to have been recorded specifically for the commercial:

http://www.ivgroup.cc/blog/index.php?title=when_pigs_fly&more=1&c=1&tb=1&pb=1

Posted by Dev | July 17, 2007 8:04 AM

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