City Niketown’s New Ad Campaign
posted by May 22 at 10:42 AMon
Walking up Sixth Avenue yesterday I couldn’t help but notice Nike’s new ad campaign. Huge shots of famous athletes in action—mid-jump, mid-swing—next to equally huge shots of the soles of their athletic feet, complete with inspiring messages written on them with what looks like a Sharpie.
My first thought was… ugh. Feet don’t really do it for me. And these feet? Kinda scary. Standing on the sidewalk in front of Niketown I felt like the sole of this foot—this huge foot, a foot as long as I am tall—was about to come crashing down on me, stomping me into the sidewalk, and the last thing I would see before I died was… an inspirational message unworthy of a Successories poster. Not how I want to go.
My second thought? Man, it must be tough for foot fetishists to walk past Niketown these days. Sixth Avenue and Pike has to be off-limits to any businessman with a foot fetish—and that’s most businessmen, judging from my “Savage Love” mail—unless he’s not embarrassed to be seen with an obvious hard-on or is willing to carry his briefcase in front of his crotch, like a high school boy carries his books. Yeah, Niketown’s is pure torture for foot fetishists—sweet, sweet torture.
A powerful shot starts here—yeah, you can say that again, Niketown.