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Tuesday, May 1, 2007

Ad of the Day

posted by on May 1 at 15:12 PM

According to Towleroad, this ad aired during the recent episode of Heroes. Props to the makers (and thanks to Towleroad.)

RSS icon Comments

1

That's fucking brilliant.

Posted by Boomer in NYC | May 1, 2007 3:20 PM
2

Yeah - the hubby and I cheered a little when we saw it! Brilliant!

Posted by Soupytwist | May 1, 2007 3:34 PM
3

It's interesting that they then have a woman do the voiceover.

Posted by Misty Brown | May 1, 2007 3:48 PM
4

#3 She could be a lesbian. :)

Actually, the point of the commercial is eHarmony discriminates against gays and is actual a Christian specific matchmaking site (according to a friend of mine who tried signing up).

Posted by elswinger | May 1, 2007 4:11 PM
5

I think I've heard that about eHarmony, too.

As for the voice-over, I think they wanted to be inclusive to all, guys and gals. If I heard a man's voiceover, I probably would have assumed it was a gay man-only site.

Posted by yup | May 1, 2007 4:55 PM
6

While this is quite witty, it's also quite offensive.

Posted by FinishTag | May 1, 2007 5:33 PM
7

loved it last night, love it now...had to replay it on the TiVo a couple of times to make sure i wasn't hearing things...

Posted by Stephanie | May 1, 2007 7:09 PM
8

yes, eHarmony won't allow same-sex matching and they have direct ties to the Dobson Xtian Right.

Posted by Andy Niable | May 1, 2007 7:33 PM
9

Yeah, I saw it too, it was awesome! I think it's the first time I've ever seen a gay-themed ad on broadcast TV. The Commercial Closet should be all over this.

Posted by Cate | May 1, 2007 10:25 PM
10

6, uhhh how is this offensive (to anyone other than a straight, white, christian douchebag like the one's who run eHarmony)?

Posted by brandon h | May 1, 2007 11:42 PM
11

NICE! I like being acknowledged on occasion. It makes me feel like I am part of America. Fuck you, eHarmony for disregarding me.

Posted by lawrence clark | May 2, 2007 1:03 AM
12

I have a friend who tried signing up for eHarmony. Although she said she was "looking for men," she's a bi vegan chick with strong liberal politics and regular Quaker meetings. eHarmony rejected her; she didn't find out that it was a "Christian" website until after the fact.

Posted by Chris | May 2, 2007 7:52 AM
13

From WIkipedia:

Dr. Warren also states that because same-sex marriage is illegal in most states, eHarmony "doesn't really want to participate in something that's illegal."

Posted by elswinger | May 2, 2007 8:27 AM
14

That's so strange. My agnostic friend met her atheist husband through eHarmony. They were both honest about their religious beliefs (or lack thereof) when they signed up. I'm surprised they weren't rejected. My friend is extremely liberal in her politics, as is her husband. They are both in the upper tiers economically (she's an OB-GYN, he works in software R&D), so perhaps that's why they were allowed to join. She couldn't have known about eHarmony's Christian affilliations, or its discriminatory practices, or she would have never used them.

Posted by Cori | May 2, 2007 10:22 AM
15

@6 We're waiting. So, what's offensive about the ad?

Posted by J.R. | May 2, 2007 10:27 AM
16

Hello everyone, wanna be part of some kind of community, possible here? anyone here?

Posted by Buy antivirus | May 10, 2007 1:56 PM
17

MSN I NIIPET
MSN

Posted by Bill | May 12, 2007 5:21 AM
18

MSN I NIIPET
MSN

Posted by Bill | May 12, 2007 5:21 AM
19

MSN I NIIPET
MSN

Posted by Bill | May 12, 2007 4:51 PM
20

MSN I NIIPET
MSN

Posted by Bill | May 12, 2007 4:51 PM
21

MSN I NIIPET
MSN

Posted by Bill | May 12, 2007 4:52 PM

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