The Ladies Woman Wheels
posted by October 8 at 9:29 AMon
Those who know of the theory of affordance will read this article with great interest:
Iran has announced plans for a new car designed specially for women.
Its features will include automatic transmission, parking and navigation aids and a jack for changing tyres without getting grease on your chador.
Iran’s biggest car producer, Iran Khodro, says it will come in a range of feminine colours and interior designs.
Other features are proposed to make it easier for women when they are doing the family shopping or taking their children to school.
A car that affords the woman? No, this is not what the Iranian engineers have in mind. Their car is not about woman as such but a faulty knowledge of woman that’s reinforced by a cracked perception of them as simple (“its features will include automatic transmission, parking and navigation aid”) and inherently vain ( “a jack for changing tyres without getting grease on your chador”). Our initial interest is disappointed.