Back in 1962, the show [of the original 32 Campbell’s Soup Cans] met with such derision that a rival gallery across the street stacked some actual soup cans in their window and printed a sign: “We Have the Real Thing for 29 Cents.”

^{From Richard Polsky’s book I Bought Andy Warhol.}

P.S. I learned while watching the documentary “The Birth of the Cool” “The Cool School” earlier this year that those first soup cans were not hung but displayed on shelves, theatrically, as if they were framed, but still in a grocery-store. I think it was the idea of Irving Blum. When I was at the Museum of Modern Art a few months ago, I noticed that they’re displayed that way there. It’s sort of like an early music performance on period instruments.