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Monday, May 19, 2008

Piss Test

posted by on May 19 at 11:48 AM


From Germany, a new way to remind drunks that they’re drunk:

So how to capture the attention of any potential drunk drivers? Well, where do most people go when they’re drunk? (Apart from the bar, that is. Or maybe a kebab.) They go to the toilet. As such, we thought the urinal would be the perfect medium to reach our target audience in a fresh, surprising way.

h/t Metafilter.

Footnote: The Piss Screen game was invented by British advertising firm Saatchi & Saatchi, whose first p.r. coup was this billboard campaign, which helped Margaret Thatcher and the Conservative party take over in the UK general election of 1979:


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That billboard is as relevant today as it was then.

Don't get me wrong -- I wasn't at all down with Thatcherism (as a bona fide Style Council fanatic, how could I have been?) but Labour was dysfunctional then and it seems to be getting so now.

And I'd give my left nut to have Saatchi's art collection.

Posted by Jubilation T. Cornball | May 19, 2008 12:04 PM

I LOVE that poster against labour! Take Note Democrats! Post a billboard showing the wreakage of September 11 with a caption: "Remember it was a Republican that let this happen to America"

Posted by Cato the Younger Younger | May 19, 2008 12:14 PM

Crashing the car controlled by your piss is supposed to prove you can't drive? I can hardly play a racing game while sober with a proper controller.

Posted by w7ngman | May 19, 2008 12:17 PM

I imagine there's a lot more piss to clean up, seeing as guys are watching the screen instead of where they're peeing... and that's not including the guys who try to crash the car on purpose!

Posted by UNPAID BLOGGER | May 19, 2008 12:28 PM

I think GTA IV's drunk driving simulation is a pretty good advertisement for calling a cab.

Posted by Mike of Renton | May 19, 2008 12:29 PM

The Conservative Party did not take over England in 1979. They were put into government in a free and open election. And I might add that the UK and England are not the same thing.

Posted by Mike | May 19, 2008 12:47 PM

First: It's just an expression, Mike. Relax.

Second: Duh. I think I fucked that up because whenever I think of Thatcher, I hear "This Is England" in my head. Apologies, corrected.

Posted by Brendan Kiley | May 19, 2008 1:01 PM

But, but how do girls play it?

Posted by PopTart | May 19, 2008 1:04 PM

@8 squat... and pray for no splash-back.

Posted by UNPAID BLOGGER | May 19, 2008 1:44 PM

Girls don't drive drunk.

Posted by w7ngman | May 19, 2008 2:13 PM

Can you knock the screens out of commission by pissing on them?

Posted by Fnarf | May 19, 2008 3:41 PM

Who's the guy in the top picture? He's hot! Sexy picture!

Posted by nobody | May 19, 2008 4:42 PM

This Pee-o-matic thing will ENCOURAGE drinking! Hey, I want another shot, time for another litre or two of some shitty German piss-lager!

(yes, most German beer is overrated, take my word for it)

Posted by Karlheinz Arschbomber | May 19, 2008 7:43 PM

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