Drugs Piss Test
posted by May 19 at 11:48 AMon
From Germany, a new way to remind drunks that they’re drunk:
So how to capture the attention of any potential drunk drivers? Well, where do most people go when they’re drunk? (Apart from the bar, that is. Or maybe a kebab.) They go to the toilet. As such, we thought the urinal would be the perfect medium to reach our target audience in a fresh, surprising way.
Footnote: The Piss Screen game was invented by British advertising firm Saatchi & Saatchi, whose first p.r. coup was this billboard campaign, which helped Margaret Thatcher and the Conservative party take over in the UK general election of 1979: