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Wednesday, March 12, 2008

Naming Rights (and Wrongs)

posted by on March 12 at 10:24 AM

Like any regular TV watcher, I am consistently dazzled by commercials for new prescription drugs, all of which seem to boast amazing names. (If I ever have a son, his name will be Flomax; a daughter, Plavix.)

But where many drug names achieve near-poetry, others seem to be barely trying. Case in point: Abilify, which is pronounced “uh-BILL-if-eye” and prescribed for bipolar disorder and schizophrenia. But more than anything, it reminds of some malapropism from this monkey. (“We will abilify the Iraqis to govern themselves!”)

Abilify. Schizophrenics deserve better. (Especially when you hear the list of potential side effects.)

RSS icon Comments

1

I really wish there were a real-life ED drug called Jamitin, a la The Simpsons.

Posted by Levislade | March 12, 2008 10:32 AM
2

Abilify sounds like a verb. I will abilify blacks to vote in the south!

Posted by Bellevue Ave | March 12, 2008 10:37 AM
3

You neglected to mention Aciphex, a drug for treating digestive ailments, which by their own reckoning is pronounced "ass effects".

Posted by Dr. Savage Mudege | March 12, 2008 10:42 AM
4

Abilify is only its nom de guerre. Maiden name, Aripiprazole, is probably too ethnic for American tastes.

Posted by umvue | March 12, 2008 10:48 AM
5

I think one of the side effects of Abilify is hot girl-on-girl sex. Have you watched that commercial from start to finish? There is definitely a narrative.

Posted by kid icarus | March 12, 2008 10:53 AM
6

Or how about the underpowered little economy car Aspira I always seemed to get from rental agencies in the 90s, especially when you say it with a lisp.

Posted by swell | March 12, 2008 11:10 AM
7

Best baby name ideas ever! Here, I thought "Nimrod" was a good choice.

Posted by Fnarf | March 12, 2008 11:11 AM
8

I think "abilify" would be a rather clever coinage -- a relief from the overused "empower."

Posted by David | March 12, 2008 11:41 AM
9

i preferred focusin.

Posted by infrequent | March 12, 2008 12:00 PM
10

In comparison to the other anti-pyschotics my mother takes, the side effects of abilify are pretty par for the course. At least there's no uncontrollable weight gain. Everyone she tried simply didn't work. Hope this one does, for somebody.

Posted by Roc | March 12, 2008 12:10 PM
11

repressitol

Posted by drewl | March 12, 2008 12:18 PM
12

Better than "habilitat", which was one of the first names they tried to get approved for it. Which made me envision the schizophrenics having to build their own houses, or something.

Ahem. Or so I hear. Not that I know anyone who worked there or anything.

Posted by meara | March 12, 2008 12:23 PM
13

Yah, those side-effects are pretty much like all the other anti-psychotics. Actually, Abilify is supposed to be better in the side-effect profile than most. And people wonder why crazy people go off their meds. Still, the medications are life-saving when prescribed properly. Thank god for pharmaceuticals is all I can say!!! Yippee!

Posted by Kristin | March 12, 2008 12:37 PM
14

How about Amitiza - for chronic constipation. Yum.
Also, what's up with currently-popular girl names for babies? They all sound like stripper names.

Posted by Madashell | March 12, 2008 12:53 PM
15

Quietus

Posted by monkey | March 12, 2008 1:01 PM
16

Flomax should just be his nickname. His proper name on the birth certificate should be Tamsulosin Hydrochloride Schmader.

Posted by Stummy | March 12, 2008 3:48 PM
17

Okay, this is making me actually think about adopting...

Posted by David Schmader | March 12, 2008 4:35 PM
18

I don't think that would be a malaprop. It would be a neologism.

Posted by Andy | March 13, 2008 10:44 AM

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