Media Not Fit to Print?
posted by July 13 at 17:27 PMon
Jon Fine, who writes a media column and media blog for BusinessWeek, posed this question on his blog yesterday: “Newspaper Triage: Which American Paper Will Be The First To Kill Its Print Edition?”
Fine goes with the S.F. Chronicle, but lays out a few other scenarios for the Pittsburgh Post Gazette and Raleigh’s News & Observer.
He also calls for readers’ predictions.
A few pick the PI.
Seattle P-I will be the first to ditch the dead-tree edition.
Posted by: Tony at July 13, 2007 11:43 AM
Seattle Post-Intelligencer. This one spans both Camp 2 and Camp 3. Major market (or so we tell ourselves), tech-savvy, strong online presence with the site, notably an emphasis on blogs both by reporters and readers.
But here’s the kicker: Seattle is still a newspaper town, thanks to a joint-opearting agreement between the Seattle PI and the Seattle Times. Each paper has its own editorial department, but they share marketing, circulation and advertising—all of which is provided by the Times. The Times’ owner has been looking for a way out for years.
There’s continued speculation that the PI might be able to float as a web-only—and the local environment is right for it to happen. The deciding point is likely when Hearst (PI’s owner) thinks it can float the online advertising revenues to support the experiment. I’ll give it 2 years or less, too.
Posted by: Nick at July 13, 2007 03:24 PM