Nintendo announced today that their next-generation gaming console, heretofore known by its code-name “Revolution,” will officially be called the—get ready for it—Wii.

That’s right, Wii. And that’s not “W 2” with some kind of stylish though irritating lowercase roman numerals, it’s meant to be pronounced as a word — “we.”

As far as terrible consumer product names go, that’s pretty good. Wii? Seriously?

Nintendo explains:

“While the code-name Revolution expressed our direction, Wii represents the answer,” spokeswoman Perrin Kaplan told Reuters.

Oh!

Obviously this is of interest to absolutely no one, not even me, but it does give me an excuse to link to this, which makes it all better.