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Monday, January 23, 2006

Such Great Nerve

Posted by on January 23 at 15:05 PM

Electro-pop sensations The Postal Service are accusing Apple Computers of plagiarism. According to Pitchfork, the duo discovered that the directors of the Postal Service’s “Such Great Heights” video—Josh Melnick and Xander Charity—have made a commercial spot that parodies their original work, but they failed to contact the group about it, and PS members Ben Gibbard and Jimmy Tamborello aren’t amused. You can view the original and the ad version here and here.

No legal action has been taken yet, and with the “Such Great Heights” video topping iTunes download chart in the wake of the parody, maybe it’s best to let it go.

CommentsRSS icon

i dunno ... I think the shiny suit pentium ii guyz have prior art over both these suckas.

When Apple did some ads with the Intel bunny suit people in the 90s, that was a parody. The new ad felt to me like an apology for previously setting Intel's bunny-suited workers on fire. I don't see how close similarity makes it a parody of the Postal Service video.

And what's with Keifer Sutherland trying to sound all sweet and treacly? His tone of voice when he says, "inside a Mac" is more upsetting than anything Jack Bauer's ever shouted.

imagine that, a computer company advertising by showing computer chips being manufactured! Sure, it looks similar, but I'm not even sure it's homage let alone parody or a rip-off.

Are you serious? Maybe you should examine the shot-by-shot breakdown of how the movies are similar that's floating around.

maybe the postal service should never have parodied the semiconducter industry?


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