Sexy pizza will get you where?
The Army National Guard is combating its lackluster recruitment numbers with new incentives to join, such as iTunes downloads and pizza boxes decorated with sexy lady covers. Not only are the new pizza boxes sexy, they are conversational and flattering:
“Join the Army, and get your college tuition covered.”
“Enjoy your pizza! *Big Hugs* ~The Army”
“Hey fella, pizza box thinks you would look so sexy in camo.”
Perhaps I am exaggerating, BUT Lt. Col. Mike Jones, the Guard’s deputy division chief for recruiting and retention says, “You can’t just be NASCAR and rodeo… You have to have a very rounded approach.” Enter snazzy new pizza boxes.
The campaign appears to be working. Accroding to the Philadelphia Inquirer, in January, the Army will celebrate its first quarter in 13 years where recruiting goals were achieved all three months.