Seattle Magazine is going to have some competition - the spa beat in this town is going to be COVERED!

LATEST NEWS

Puget Sound Business Journal (Seattle) - 3:25 PM PDT Tuesday
Portland Monthly plans Seattle launch
Portland Monthly said Tuesday it plans to expand its reach with a new Seattle city magazine.

Seattle Monthly will be modeled after its Portland parent, said Publisher Nicole Vogel. The move marks the company’s first foray into a new area.

Vogel said Seattle community leaders had lobbied for a new city magazine before Portland Monthly began publishing.

“We believe Seattle deserves a publication that embodies the spirit of this great city and is dedicated to the highest-quality design and journalism available,” she said.

The Seattle publication will be published 12 months every year beginning in March 2006. It will employ at least two dozen staffers.

Seattle Monthly will compete with Seattle Magazine, which is very similar to Portland Monthly.

A Seattle publication dedicated to the highest-quality design and journalism available - that’s an interesting way of putting it, isn’t it? The highest quality journalism available… it kind of makes journalism sound like some sort of off-the-shelf consumer item, like pantyhose. “Those are nice, but I’d like to see something of a slightly higher quality.” “But madam, these are the highest quality pantyhose available…”

We can’t hold one stupid sentence in their press release against them, though. Lord knows there are three or four dozen stupid sentences in The Stranger every weekand I’m usually the author of them. (For the record let me say that they are the highest quality stupid sentences available, though.) The Stranger extends an official welcome to the Seattle Monthly, and we look forward to seeing if their lists of 100 Best Lawyers, Doctors, Interior Designers, etc., differ from Seattle Magazine’s lists of the same.