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Thursday, June 23, 2005

I’ve got the Swoosh(TM) edge!

Posted by on June 23 at 12:39 PM

oh, man. just when you thought corporate branding of underground culture couldn’t possibly stoop any lower, along comes Nike, straight up stealing the cover of the Minor Threat record to sell their brand. I don’t care for Minor Threat, because (A) I’m not 16 years old, and (B) I think hardcore punk rock and the straight edge lifestyle are, in terms of cultural brainwashing, indistinguishable from evangelical christianity, except, as if it were possible, even more outmoded and useless. I also don’t have much time for the whole punk vs. corporate dialectic. But I have a world of respect for what Dischord is about as a label and a project, and besides, you’d have to be a blind, deaf liar to think this wasn’t outrageous.