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Tuesday, October 14, 2008

CBS and YouTube Join Forces

posted by on October 14 at 14:55 PM

CBS has made a bold move to drive online viewership by providing full-length television programming via YouTube.

YouTube and CBS have teamed up to deliver new full-length TV programming delivered via YouTube’s new Theater View style, which provides a larger video image. YouTube is testing the new format, so it may see some tweaks in the near future; however, the move represents a significant departure from the short-clip, user-generated content that turned the YouTube brand into an international video sharing powerhouse.

In addition to streaming proprietary, full-length TV episodes, YouTube and CBS are running in-stream advertisements, including pre-, mid-, and post-rolls. YouTube says these embedded advertisements will only show up in long-form content, not the short, user-supplied videos that still dominate the site…

…CBS already streams full-length shows from its own Web site, so why draw viewers away from it?

“If you look at YouTube’s numbers, and they are pretty impressive, so CBS will want to take advantage of those views, especially since a lot of CBS content is out on YouTube, regardless of whether it’s under the CBS cloud or not,” [said Chad Cooper, director of editorial content and marketing of].

The partnership is also an attempt to stem pirated content by providing superior, full-length material that draws revenue from advertising.

“Whether they acknowledge it or not, [copyrighted content] was on YouTube before,” Cooper said.

“CBS is taking this ‘we’re going to play now’ rather than just sit in the corner and build up lawsuit documents,” [said Cooper]. They have a unique opportunity to jump in and reap the benefits of the fabulous YouTube user base and play with them.”

CBS’s YouTube Channel


RSS icon Comments


Biggest thing since aol-time warner.

Posted by superyeadon | October 14, 2008 3:10 PM

Theater View style? That sounds awfully large. Will I need one of those eight foot tall screens or some sort of projection system?

Will I be allowed to sell tickets? Probably not, what with them lined up around the block at Cinerama for paid screenings of the CBS Evening News and whatnot.

I bet they're working something out with IMAX as we speak.

Posted by elenchos | October 14, 2008 3:26 PM

Will they ban comments from youtube users? Because they really should.

Posted by Bellevue Ave | October 14, 2008 3:43 PM

Let's hope they don't ban people outside the USA, cuz this trend is really annoying.

Posted by Sirkowski | October 14, 2008 4:04 PM

Will they be driving down the satellite beams in and out of Seattle City Hall, or the Seattle Parks Departments???

I am curious as to whether they intend to increase viewer shares around the

"no-peek zones" of

"on-line window shoppers "

using google earth or zoom satellite

"I try and see you from space programs..."


Posted by danielbennettkieneker | October 14, 2008 6:02 PM

Well, I tried to post an intelligent comment with a security concern prior to this, and an "error came up", so please let me re-phrase the question....

Just suppose, you had a "creepy"-"space"-"pervert" who wanted to watch high rise apartment windows using satellite zoom surveillance technology as they recorded it to u-tube directly to CBS news program directors....

Do you think they would watch Jean Godden's house?

What about the window's in and around the FBI building....?

Would you have to pay your taxes before they gave you the bill for their Supreme Court Case on Freedom from Search and Censorship?

Posted by dankieneker | October 14, 2008 6:10 PM

Hey, what a surprise, I guess there was some kind of block and the previous question turned into 3 comments..

Posted by d.b.kieneker | October 14, 2008 6:12 PM

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