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Something about crawling through a river of shit and coming out clean on the other side?

Posted by Greg | October 23, 2008 12:37 PM

"SPU, clogging your tubes since 1892."

Or they could steal the slogan from my web concept art piece The Municipal Water Board and go with "Qualitas, Sanitas, Fidelitas".

Posted by Q*bert H. Humphrey | October 23, 2008 12:59 PM

Energy, Now and Forever.

Burning Fnarf's cookies since time began!

Posted by Will in Seattle | October 23, 2008 2:02 PM

Why does water always get to have all the fun? City Light doesn't even get to increase rates!

Posted by Catalina Vel-DuRay | October 23, 2008 2:20 PM

"No Shit, Seattle"

Posted by Andy Niable | October 23, 2008 3:06 PM

I'm confused? Why do they need rebranding? You're the goddamned utilities co. Do you even have competition?

Posted by ? | October 23, 2008 4:27 PM

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