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Tuesday, October 28, 2008

Contrast and Compare

posted by on October 28 at 9:15 AM

John McCain’s new ad, which, among other things, provides yet another reminder that Obama has one core message (“Change”) while McCain has so many complaints and identities it’s hard to keep track:

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Sorry, I refuse to watch. I just watched that video from Ohio and still have a warm happy feeling in my belly.

Posted by Alan | October 28, 2008 9:17 AM

Obama's risky, but the guy profiling himself as a maverick, a lone dissenter, that's the safe way to go. A-hyuk.

Posted by Lisa | October 28, 2008 9:34 AM

"change" isn't exactly a controversial theme. obama's other one is "hope".

what were bill clinton's themes? change & hope.

generic, but effective, simple, and consistent. they set the frame & stuck to it. mccain's never had a theme except fear, and that doesn't really work when you say it out loud.

Posted by max solomon | October 28, 2008 9:41 AM

I'm glad that you all are so aware of the blatant political marketing strategies used by the Obama campaign and, at the same time, unaware of how such strategies really brainwash people into voting.

Most of my friends that support Obama couldn't name one vote that Obama has ever cast or one position of his that he has ever defended. They have no idea what policies he will push forward in his administration, either.

Kinda scary how well Axelrod's strategy worked.

Posted by Will | October 28, 2008 10:11 AM

@4. Sarah Palin couldn't name one Supreme Court ruling she disagreed with or one newspaper or magazine she reads. "Kinda scary", indeed.

Posted by Julie in Chicago | October 28, 2008 10:18 AM


Posted by Will | October 28, 2008 10:30 AM

@4: So your friends are uninformed. What does that mean to everyone else in America?

Posted by Al | October 28, 2008 10:45 AM

tee hee.

she said "eliminate waste."

Posted by thickturd | October 28, 2008 12:10 PM

that ad was actually pretty decent.

Posted by Bellevue Ave | October 28, 2008 2:40 PM

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