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Monday, July 21, 2008

Old Dog Does Newish Trick

posted by on July 21 at 12:45 PM

Esquire magazine is trying to comment on the future of publishing and technology on the cover of its September issue:

That illustrious history hangs over the magazine’s effort to celebrate its 75th year. Its attempt to add to the annals of museum-worthy covers includes a nod to the digital age: an electronic cover, using admittedly rudimentary technology, that will flash “the 21st Century Begins Now,” when it appears on newsstands in September.

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When you open it, will it play a tinkly electronic version of a popular Christmas carol, like those godawful greeting cards that came out 20+ years ago?

Seriously, if it's "rudimentary" why are you using it? Why are you shitting on your magnificent cover art tradition? Not that your covers have been any good since the 70s, but still -- you're the ones doing the bragging, why don't you live up to it, instead of this abortion?

Posted by Fnarf | July 21, 2008 12:55 PM

Yeah, because a lot of people glance at magazines as they're walking by a newsstand... right?

Posted by Uncle Vinny | July 21, 2008 12:56 PM

A few years too late, eh?

Posted by w7ngman | July 21, 2008 12:57 PM

Fnarf for the win.

Way too late for school, Esquire!

Posted by Will in Seattle | July 21, 2008 1:01 PM

Yeah, their math is a bit off. They missed the mark by over 7 and a half years.

Posted by Levislade | July 21, 2008 1:09 PM

“I fully expect that in 25 to 30 years, this cover will be in a museum.”

I fully expect ALL magazines will be in a museum by then.

Posted by Jubilation T. Cornball | July 21, 2008 1:22 PM

I look at magazines like Esquire as advertising-soaks, that exist to absorb the kinds of ads I don't want to look at. If they go under, then more of the websites I'm interested in are going to pick up 500k Flash monstrosities instead. If I was dictator it would not only be illegal to use Flash in an advertisement; I would go so far as to institute the death penalty for even asking the question "could we use Flash for this?"

Posted by Fnarf | July 21, 2008 1:55 PM

Are they serious with "The 21st Century Begins Now" or is that well-executed satire on a magazine cover?

Magazines need to embrace what's great about print, not waffle in the middle.

Though, @1, it actually was cool when they used that greeting card sound thing a few years back in Entertainment Weekly, promoting a Star Wars box set or something — you open it and hear the sound of Darth Vader breathing.

Posted by Strath | July 21, 2008 3:34 PM

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