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Tuesday, July 8, 2008

I Am So Glad I Live in the Age of Sacha Baron Cohen

posted by on July 8 at 13:33 PM


The Smoking Gun offers a thrilling behind-the-scenes glimpse at how Sacha Baron Cohen goes about getting such amazing shit on film.

Lured by $1 beer and the prospect of “hot chicks” and “hardcore fights,” thousands of Arkansans were duped last month into appearing as extras in comedian Sacha Baron Cohen’s latest staged mayhem. Cohen and his confederates organized cage fighting programs on consecutive days in Texarkana and Fort Smith. Both cards ended with two male grapplers (one was identified as “Straight Dave” and wore camouflage) tearing each other’s clothes off and, while in underwear, kissing down their opponent’s chest. This man-on-man action triggered Fort Smith fans to throw chairs and beer at the ring, according to one cop present at the city’s Convention Center.

The promotion of the faux matches was a work of art unto itself:

The June 5 Texarkana promotion was adverstised as “Red, White, and Blood.” The June 6 matches in Fort Smith were dubbed “Blue Collar Brawlin’” as seen in this poster. Ads on Craigslist—like this one—noted that attendees had to be over 21 and suggested that fans arrive early “for $1 BEERS!” Cohen & Co. underwrote the cost of beer, which usually sells for $4 at the Fort Smith facility. “Blue Collar Brawlin’” drew about 1500 fans, who were greeted by signs stating that the event was being filmed. Attendees were also not allowed in with cameras or cell phones and some were asked to sign releases.

Thank you, Smoking Gun. (And thank you, Sacha Baron Cohen.)

RSS icon Comments


I bet half that audience saw Borat when it came out.

Posted by laterite | July 8, 2008 1:31 PM

SBC is a coveted gift to humanity. Can't wait 'til the Bruno movie comes out!

Posted by Madashell | July 8, 2008 1:38 PM

I love him so. Also, when out of costume(s), he's seriously hot.

Posted by Abby | July 8, 2008 1:39 PM

Another TowerLoad source

Posted by Non | July 8, 2008 1:41 PM

that is fucking hilarious. although i wouldn't want to be anywhere near the crowd of douche who left the event with their blood all angried up.

Posted by douglas | July 8, 2008 1:44 PM

4: I love the Towleroad, but I got this one straight from the Smoking Gun.

Posted by David Schmader | July 8, 2008 1:45 PM

Thanks to Bruno, alle mein zeiten sind Funkyzeiten!

Posted by Sir Learnsalot | July 8, 2008 1:46 PM

Heelarious! I wish I could see those red necks fat, stupid faces when those guys started getting it on! Priceless!

Posted by Vince | July 8, 2008 1:48 PM

I like his brand of fuckery.

Posted by Don' sho' yo' huggies! | July 8, 2008 1:54 PM

Yeah, that mindless stunt will sure help Gay Rights go places, yeassir. Way to play into fears of queers, nice job.

Posted by calvin | July 8, 2008 2:04 PM

My in-laws live in Fort Smith. Although it is on the border with Oklahoma, so probably mixed crowd.

Posted by mickey in AR | July 8, 2008 2:11 PM

This was way more fun in Sims: The Urbz ...

Posted by Will in Seattle | July 8, 2008 2:38 PM

Sorry David, my bad. Good blogs pick up similar stories.

Posted by Non | July 8, 2008 2:54 PM

Wow, shades of "The Magic Christian"!

Posted by Scott Faulkner | July 8, 2008 3:47 PM

1)EVERY blog in the country posted this...I'm thinking it originated from Arkansas, if you want to give honest attribution.

2)SBC is a very sexy man.

also, ridiculously talented.

Posted by michael strangeways | July 8, 2008 4:41 PM

I am digging the Elliot Gould-circa-The Long Goodbye look he has going on in the picture on the left.

Posted by laterite | July 9, 2008 12:17 AM

I worked in Ft. Smith for a number of years - I wish I was there for this. I'm sure it was priceless.

Posted by Stan | July 9, 2008 10:10 AM

triggered Fort Smith fans to throw chairs and beer at the ring

Which illustrates the dual purpose of making it a cage match, no doubt.

Posted by K | July 9, 2008 10:29 AM

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