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Tuesday, June 10, 2008

Burn After Viewing

posted by on June 10 at 17:00 PM


Zatz Not Funny has a review of Flexplay, the new disposable DVD that’s getting some play thanks to airline travel, and it may be moving into the rental market, too.

The theory is that once you open the DVD from its airtight package, it starts decomposing and in 60 hours, it will be rendered unwatchable. There’s a video here. Apparently, the DVD is recyclable (the video even claims that not having to do a return trip to a video store is good for the environment). You know how you see something and you automatically recoil and you’re sure it’s a bad idea? I’ve got that right now.

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Anyone remember Divx?


What's next, water bottles that melt once you crush them?

Plastic bags for cows in India that fall apart when tossed on the beach of the expensive island resort by the government workers there on paid leave?

Posted by Will in Seattle | June 10, 2008 5:03 PM

It reminds me of Mission Impossible. "This DVD will self destruct in..."

What is the purpose of this? I don't get it.

Posted by PopTart | June 10, 2008 5:07 PM

I guess skipping the return trip has its good side, but that's about all I can say. I mean, it stops WORKING, but it still exists, just as a piece of useless junk... so what's the point? Oh, piracy? Um, guess I'll just have to pirate it the FIRST time I play it then? Huh.

Posted by Dougsf | June 10, 2008 5:18 PM

Ah, the joy of watching for-profit, big business, parasitic greedheads co-opt specific terminology and converting it into comercial buzzwords. Does no one on this planet recall that it's supposed to be 1) Reduce, 2) Re-use, 3) Recycle? IN THAT ORDER!!!

Hey, I wonder if they've considered using soy and corn based inks for the packaging. 'Cuz using food for advertising has to be good for the environment -- it's bio-bullshit.

Posted by chasman | June 10, 2008 5:21 PM

The reason piracy is winning the battle is because pirates offer better products. Not just cheaper; more functional. Which would you rather buy, a DVD that becomes a lump of useless plastic in 60 hours, or one that lasts forever? A CD that successfully plays in all of your players, whether PC or stereo, or one that doesn't? Media that installs spyware on your computer, or crashes it, or media that doesn't? Hmm.

Posted by Fnarf | June 10, 2008 5:34 PM

With Netflix I can watch a movie on Monday and watch the same fucking movie on Thursday...guess I am not doing that with this shit.

And no mater what they say it is creating more shit for the planet to deal with

Posted by Cato the Younger Younger | June 10, 2008 6:06 PM

Hmm..let's see...I want to see a movie but don't wish to buy it since I will probably only watch it once. Do I rent it, watch it and bring it back so someone else can do the same, or do I buy it, watch it once, and be left stuck with a worthless piece of crap a few days later to throw in my trash? Goodness gracious, tough choices...

Posted by RainMan | June 10, 2008 6:21 PM

Ugh... just rent dvds and players at the airport and collect them at the airport. It's a license to print money. Most people (w/o children) want a portable video player on a plane and that's it.

I resisted buying batter blaster today. Heaven!

Posted by daniel | June 10, 2008 6:42 PM

Fnarf is right. I needed a clip from a Simpson's episode for a class presentation the other day, so I went to try to rent or buy it. Turns out, the episode is from Season 13, which isn't on DVD yet. So I downloaded it illegally.

I would happily buy products I want. But I want them available easily, quickly, and comprehensively. Pirating provides that access. If there were a legitimate system that did that, I would use it (and yeah, I use iTunes when it actually has what I want, but I don't like the crippled versions they give me).

Posted by exelizabeth | June 10, 2008 7:05 PM

Batter Blaster is AWESOME. working my way through my first tube this week.

Posted by Abe | June 10, 2008 8:25 PM

I'm confused (nothing new there) but what does airline travel have to do with it? surely you are not allowed to take DVDs or CDs on airplanes are you? ever break a CD? I'm pretty sure it would be easier to cut someones throat with one of the shards than with a nail clipper, or the P-38 you brought back from 'Nam (obscure reference to last weeks canned bacon post, people have reportedly had their P-38s confiscated at airports)

As far as not having to make a return trip to the video store, what video store is going to go for that? wouldn't they hope that you will rent another video while you are there?. Seems to me airports are the only market since about half the time people are not going to be going back to the same airport soon.

Posted by Epimetheus | June 10, 2008 9:18 PM

@11: Well, yes, a creative person might realize that shards of a CD could be used as an improvised knife and make a much better weapon than nail clippers. But you seem to be assuming (incorrectly) that TSA actually cares about managing credible threats rather than making security theater.

Posted by Greg | June 11, 2008 8:28 AM

This product was initially geared towards truckers without access to post office boxes. I'm not really sure why they are changing their business model. You can still rip a copy of the DVD, it is your right as a consumer to make a back-up of your property regardless of the media it was purchased on. This is a bad idea that will flame out very soon.

Posted by DENVEROPOLIS | June 11, 2008 9:20 AM

Just throw it in your recycling.
How many people recycle fast food containers. This is like fast food. These disks will end up on the sidewalk and in landfills. Not everyone recycles. But the pleasant announcer in the video made it seem sooo simple. So I guess it is ok.
I am now thinking of the nightmare called my recycling in my kitchen. There is too much plastic and packaging. The plastic the DVD is wrapped in is not even mentioned. I think most people will just put that in the garbage without giving it one thought.
Just download a movie.

Posted by -B- | June 11, 2008 10:59 AM

Howzabout they make one that literally self-destructs and breaks into a dozen shards and flies out of your DVD player, so you don't watch so much television?

Posted by CP | June 11, 2008 10:35 PM

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