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That is so *awful.*

Posted by Gloria | May 30, 2008 9:11 AM

Ok it is a little cheesy.

But I do appreciate that they are blatantly giving a big middle finger to corporate bookstores in the middle of this banquet.

Posted by ashley | May 30, 2008 9:25 AM

Well, if indy booksellers are to become the new rock stars due to this new IndieBound gimmick, I, for one, am taking full advantage of that there.

Here's how: First, I'll write a memoir. All about how I woke up one morning to find myself mysteriously transfigured into a giant, enormous, 700-pound, chain-smoking gorilla trapped in a zoo in South Africa. Then, I'll change my name to something snappy, like, say, Frey. James Frey.

Then, I'll change my mind. Oh, the scandal that would ensue! And indy booksellers nationwide shall thereby profit profoundly and/or profusely. I can see the green rolling in from halfway down the block!

Everything is going exactly according to my evil creative fiction plan! Bwaaaa-ha-ha-ha-haaa!

Posted by Jeff Stevens | May 30, 2008 9:34 AM

Christ... I knew they were desperate, but I had no idea how bad it's gotten...

Posted by natopotato | May 30, 2008 9:40 AM

Yes, I too appreciate how they co-opted the US Declaration of Independence in their quest to sell you their "gear." Way to stick it to corporate culture.

Posted by Gloria | May 30, 2008 9:41 AM

See? This is why I don't read books.

Posted by JB | May 30, 2008 9:58 AM

@5 The main point isn't to sell gear. The main point is to brand themselves. Yes it's a corporate tactic, but it's a damn effective one. I'm not saying that this is the best branding scheme ever (it's kinda lame actually), but I understand where they're coming from.

Posted by ashley | May 30, 2008 9:59 AM

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