Slog News & Arts

Line Out

Music & Nightlife

« Ellen Forney on Fighter Jets | Get Crashed »

Friday, April 4, 2008

Don’t Make Me Ride a Bike to Work! Anything But That!

posted by on April 4 at 15:12 PM

In this State Farm commercial (via Grist), a well-heeled professional is forced by high gas prices to—the humiliation!—ride his bike to work. In BIKE SHORTS. Oh, the humanity!

Fortunately, State Farm’s low, low prices can “get you back behind the wheel.” Thank GOD State Farm is there.

RSS icon Comments


Riding to work on a bike is so hippie.

Posted by Lula | April 4, 2008 3:15 PM

No, riding to work on a RECUMBENT bike is hippie.

Posted by laterite | April 4, 2008 3:19 PM

Thank god he wasn't riding one of those super fast, break-less hipster fixed-gear bikes! He coulda got hisself killed!

Posted by Dumptruck | April 4, 2008 3:21 PM

You must be really bored if you're getting your panties in a bunch over a snake farm ad. I never want to see ECB in bike shorts or on a bike for that matter.

Posted by bored4life | April 4, 2008 3:25 PM

High gas prices are really bringing out the heavy hitting marketing. There are a lot of people who really do not want people to change their habits. There is to much money at stake. A co-worker even makes a derisory remark about his bike shorts, when did bike riding become declasse'?

Posted by inkweary | April 4, 2008 3:26 PM

kill all hippies!

Posted by sir jorge | April 4, 2008 3:26 PM

I say thumbs up to biking to work (help the environment, help yourself stay healthy, help ease traffic congestion, blah blah blah)...

But a definite thumbs DOWN to biking shorts unless they are on very hot people with that great line on the side of their legs where the quad muscle meets the leg.

Posted by j4zz3rgrl | April 4, 2008 3:32 PM


just when I think you couldn't make cylclists seem more obnoxious, smug, childish and stupid,

you do...

Posted by ecce homo | April 4, 2008 3:35 PM

God, you really do take all of this too personally.

Posted by Jason Josephes | April 4, 2008 3:36 PM

I saw this last night and had the same reaction you did ECB.

Posted by Mary T | April 4, 2008 3:36 PM

Don't they sell insurance for bike riders too?

Posted by Jerod | April 4, 2008 3:37 PM

Riding a bike isn't humiliating. Wearing bicycle shorts is. It's the first step to becoming one of those weirdos in full-body spandex and a helmet with a rear view mirror attached.

Posted by tsm | April 4, 2008 3:43 PM

I'll add, riding a bike isn't humiliating. Getting clipped by a car and/or forced off the road is humiliating. Ah, for the car riots of Kreutzberg.

Posted by LMSW | April 4, 2008 3:52 PM


So, in other words, you are a bicyclist.

Posted by keshmeshi | April 4, 2008 3:55 PM

I thought the same thing, ECB.

I also thought that he did look pretty good in those bike shorts, and if I was the woman in the ad, I wouldn't be sneering...

Posted by Abby | April 4, 2008 3:55 PM

I do know the proper usages of "too" and "to", I just can't type.

Posted by inkweary | April 4, 2008 3:59 PM

@12, he needs a different pair of bike shorts, those colors don't go well on him. but he has a very nice ass and set of thighs to make most bikers jealous.

Posted by apres_moi | April 4, 2008 4:01 PM

Agree wholeheartedly with #12. What prompts a person to start wearing the full Spiderman suit just to ride their bike?

Posted by Dougsf | April 4, 2008 4:03 PM

@18 Chafing in certain areas and wearing a cotton shirt that stays clammy and wet all day after the first 10 minutes of the ride.

@11 No insurance company in the US sells a comprehensive bike policy. You can get theft coverage under a homeowner/renter's policy and uninsured motorist protection via a comprehensive auto policy only.

Posted by Steve | April 4, 2008 4:16 PM

I sold my car last year, and hence cancelled the auto portion of the insurance with State Farm.

So I called them to cancel the insurance, and they did, but first asked when I was going to reinstate it, just assuming I was going to buy a new car. I told them I wasn't planning to replace the car. Then I got this:


It's like I was transported back to Los Angeles or something.

Posted by mackro mackro | April 4, 2008 4:40 PM

But you know, like most advertising, if it offends political correct hippies like me, then the publicity is working. And, well, it is working. This is the best publicity State Farm could ask for, in a non-conventional forum.

Posted by mackro mackro | April 4, 2008 4:42 PM

There's also a local vern fonk ad that basically makes fun of a guy for having to take the bus.

Posted by stinkbug | April 4, 2008 4:47 PM


I still disagree with your point of view in most posts, but I'm finding your new tactics of mocking (State Farm, plastic grocery bags) to be quite readable and entertaining... Keep it up!


Posted by oneway | April 4, 2008 5:52 PM

I officially recant every nasty thing I've ever said about Seattle bicyclists. Critical Mass even.

I just tried to ride my bike about 7 blocks to the Pavillions on Melrose and Vine.

Fuckin' hell. I get it. I don't know how you guys don't wind up in triage every single day you ride.

Anyway, back to walking until it's safe for bikes. Wow.

Posted by I Come From A Long, Proud Line Of Pedestrians. | April 4, 2008 5:59 PM

Vern Fonk Insurance would have to do something really really awful for me to get all worked up in a bad way.


Posted by mackro mackro | April 4, 2008 8:39 PM

advertising is supposed to make you feel stupid and inadequate, like the whole world is laughing at you. television programming then intends to make you feel hip and astute for doing nothing hour after hour after hour. MISSION ACCOMPLISHED

Posted by mcfnord | April 5, 2008 11:53 AM

Comments Closed

In order to combat spam, we are no longer accepting comments on this post (or any post more than 14 days old).