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Thursday, September 6, 2007

Apple Placates Bitchy Masses

posted by on September 6 at 13:44 PM

Yesterday, Apple announced that they were dropping the price of the iPhone by $200, a mere 2 months after it hit the market at $600. This move made all the “I’ll wait a few months” people unbearably smug while making all the early- and instant-adopters unbearably whiny.

Today, Apple CEO Steve Jobs posted an “open letter” on Apple’s site announcing that they will be giving early iPhone buyers a $100 credit.

Love ‘em or hate ‘em, Apple is a smart company.

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Unfortunately I'm not interested in having a closer personal and spiritual relationship with any giant tech corporations. Just gimme the goods and get the hell out of the way.

Posted by Fnarf | September 6, 2007 2:05 PM

Good on Apple, although it's always fun to get a laugh at the "just gotta be the first on the block to have it" crowd.

Posted by Matt from Denver | September 6, 2007 2:07 PM

seriously! this blog predicted it all (hilariously!)

(i dont know how to do those fancy in text linky things, so i'm just copying the link. DEAL WITH IT! and then enjoy)

Posted by eloise | September 6, 2007 2:09 PM

Apple still comes out looking bad, the drastic price reduction so soon after the launch being an admission that they were just gouging people initially.

Posted by Gabriel | September 6, 2007 2:11 PM

My iPod died today. Coincidence?

Posted by DOUG. | September 6, 2007 2:18 PM

In other news, Apples Placate Bitchy Masses:

Posted by Natalie | September 6, 2007 2:18 PM

You mean, twenty-five years after they instituted the practice of just gouging people initially, right? I mean, that's what Apple does for a living.

Posted by Fnarf | September 6, 2007 2:19 PM

Jobs said initially that the goal was to sell 10 million iPhones in the first fiscal year that they are available. Their report for the quarter stated that they had sold around a million devices. So it's clear that if they want to meet their goals, they are going to have to go ahead with these drastic price reductions.

Posted by Tiffany | September 6, 2007 2:26 PM

If microsoft had released a major product and then "refunded" a sixth of the price to the first customers, I'm sure that everyone would be charitable and call it a "smart" move. I mean, they wouldn't say that microsoft was gouging their customers and had to back down, right? NO! The Hand of Jobs works in mysterious ways, and we must be thankful for the bounty that he provides!

Posted by The Hand of Yobs. | September 6, 2007 2:30 PM

Bah, they caved in to the Apple sheep. Maybe those dumbasses shouldn't have been camping out and lining up for miles along city blocks just to be the first to get a phone!

Posted by tsm | September 6, 2007 2:33 PM

I'm still waiting for the openmoko general release.

Posted by Gabriel | September 6, 2007 2:37 PM

Let's see... Apple charges a restocking fee to return merchandise to their company store, when you can purchase it cheaper at Costco and not pay a fee.

Apple charges $200 bucks more to early adopters of their products, only to reward those that didn't purchase...

Apple only makes the iPhone available to ATT or Cingular users, but expects people to give up their current plan (which you have to sign a contract for a year or two years) just to have their gimmicky toy...

and Apple is a smart company?

I don't get it... Apple is an idiot of a company... You can pick on MSFT all you want, but I would say that MSFT has it right... you must conform to the masses and not be so exclusive.

I sorta wish MSFT wouldn't sell office software to apple users... let them use Linux!

Posted by Jason H. | September 6, 2007 2:39 PM

I bought a 5gb ipod in spring 2002 for $399. Yesterday Apple released an iPod for $50 less that has 155 more gigabytes of storage. Clearly I deserve a credit as well.

Posted by john | September 6, 2007 2:39 PM

Market testing people. That's all Apple was doing. Market testing. They knew some folks would jump at the Iphone no matter what the cost and figured those nerds would A) tell them the real-world problems with the thing on Slashdot and B)help Apple make A LOT of money while doing said market testing.

Now that the Apple Army has done their duty (get gouged), the company is ready to sell to the rest of us. They knew all along that the price point was too high, but figured they could make a couple hundred extra bucks per phone while testing the product in the real world.

Thanks for doing the hard work suckers!

Posted by This is why Apples are for Suckers | September 6, 2007 2:41 PM

@12 - "I don't get it... Apple is an idiot of a company... You can pick on MSFT all you want, but I would say that MSFT has it right... you must conform to the masses and not be so exclusive."

Well, it does appear that the market strongly disagrees with you, FWIW.

Posted by tsm | September 6, 2007 3:00 PM

@ 13, you mean 15G, right?

@ everyone else, what else should we expect from the residents of microtown?

Posted by Matt from Denver | September 6, 2007 3:43 PM

I don't understand why this makes Apple a 'smart' company. If indeed they were a smart company, they would have come to their mutual-masturbation press release yesterday and said 'as a thanks to eager fans who waited in line for hours (days?) to get an iPhone, we're crediting you with $100 while we drop the price of the device by 200 bucks 3 months after you bought the thing'.

Instead, they waited to see if people would react negatively (you think?!) and then got their lovable spokesperson to send out a message correcting things, giving the image that he personally cares about each and every one of you.

In fact, I take it back. It makes them a very smart company that knows exactly how to play its mindless pawns.

Posted by Tom | September 6, 2007 5:08 PM

@16... No, my first iPod had five gigabytes of storage.

Posted by John | September 6, 2007 5:55 PM

Apple makes me happy. Microsoft makes me sad. I think Jobs did the right thing and I will go get my credit, thanks.

Posted by me | September 6, 2007 11:23 PM

Not smart, not at all. If they were smart, they would have been out in front of this, but the $100 credit makes it clear that they're in damage control mode.

Posted by Bison | September 7, 2007 12:52 PM

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