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Friday, August 24, 2007


posted by on August 24 at 10:28 AM

The Penny Arcade Expo kicks off this afternoon, which means that Seattle’s downtown convention center will soon be overrun by video game addicts from around the world. (Seriously, people are flying in from…Estonia? Maybe the guy eats frogs.)

Question is, will today’s arrivals gate at Sea-Tac will look anything like this new Nintendo commercial?

Figures that Nintendo would choose the nearby airport for this ad; hell, have JJ Putz walk through for a cameo while you’re at it. But it’s an interesting scene illustrated here, at least in light of the three-day gamers’ expo that begins at 2 p.m. today. The crowd in this ad is decidedly older, dressed to look like average Joes and Janes fresh off the office job—much like the rest of Nintendo’s latest Wii ads. But it remains to be seen how the average cross-section of over 20,000 PAX entrants will look today.

America’s gaming demographic is growing in age, and 20- and 30-somethings are gaming with their children more than any decade before, but the industry’s public perception is still, largely, trapped in the same limited niche as D&D and sci-fi. Will PAX’s largest iteration yet have its fair share of grounded gamers—the ones who enjoy an occasional game and still have a life? Or am I in for cosplay-stricken nerddom?

I’ll post my findings live from PAX throughout the weekend. Come find me—I’ll be the guy with the Nintendo DS. (Thanks to gaming site Joystiq for the heads-up on the above ad.)

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I'll be there for sure, demoing the new game rock band.

Band name: Mr. Miyagi and the Midget Army. come check us out, lol.

yeah, you're all jealous....

or not. ;)

Posted by Original Monique | August 24, 2007 11:12 AM

Nintendo's marketing & advertisements are purposefully trying to target an audience outside of the traditional video-gamer demographic. (It works because they know their original fanbase would suckle on the teet regardless...)

It's a strategy that seems to be rocketing Nintendo up in market shares- Even hipster journalists seem to be getting in on the action.

Posted by UNPAID BLOGGER | August 24, 2007 11:36 AM

This is exciting to me only because I love nerds, and because I work downtown... so will get to spend lots of time around all the hot gamers.

I spotted a bunch last night, already. They were in taxis, ogling the sexay ladies on Pike.

Posted by Katelyn | August 24, 2007 11:39 AM

Come find meóIíll be the guy with the Nintendo DS.
*snort* that's like saying "i'll be the one in the black t-shirt."

Posted by ironymaiden | August 24, 2007 11:44 AM

I'm the one in the black t shirt with the ds. Ill be here all weekend. Tip your waitress.

Posted by joh | August 24, 2007 12:22 PM

I'm the one in the black t shirt with the ds. Ill be here all weekend. Tip your waitress.

Posted by joh | August 24, 2007 12:23 PM

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