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Wednesday, June 13, 2007

Re: New Commercial…

posted by on June 13 at 17:22 PM

Melissa McEwan wrote about that commercial over at Shakesville a few days ago. Here’s her take on what happened behind the scenes:

“All right, you advertising geniuses. What we need is a way to convey that you can find porn just as easy on as you can on Google—and real kinky shit, too! Like, chicks with dicks—but, ya know, something we can actually put on the air.”

“Boss, I’ve got it! Chicks with swords!”

“Chicks with swords, Sanders? That sounds totally lame.”

“No, check it out—it’s a euphemism for chicks with dicks, right? But Mom and Pop America will never clack onto that! Plus, we can dress up hot chicks like Lord of the Rings extras, I Dream of Jeannie, maybe throw in a sorta Xena-type for the lezbeens, and cast a sorta geeky guy so there’s plausible deniability; we’re not pushing porn—he’s just into swords and sandals fantasy shit. And if some feminazi totally busts us, we’ll just say she’s crazy! That always works.”

“Good job, Sanders! You deserve a promotion! Now where’s that girl who always complains about misogyny in our campaigns? I need a cup of coffee…”

RSS icon Comments


Well it was pretty obvious to me that's what they were getting at.

Posted by Tiffany | June 13, 2007 5:32 PM

could you say that again, while, you know, holding a sword? it would be easier for me to pay attention that way.

Posted by infrequent | June 13, 2007 5:56 PM

you always leave me pleased Mr. Savage

Posted by Bellevue Ave | June 13, 2007 6:03 PM

Erica, you need to read some different blogs.

Posted by Sean | June 13, 2007 6:39 PM

*Reading post and comments*...So creating a commercial showing that guys use sites to search for porn is de facto misogynistic. Got it. Oh yeah, and "Outrage! Outrage! Outrage!"

Jesus H Christ: this is the closest we've come to a sex-positive ad involving sexuality in modern life (yes, yes, it's straight male sexuality, but where did you think it would start?), an ad that admits quite clearly that goes look on the Internet for sex... and it's baaaad, because it shows dancing women with swords.

Would the easily-outraged prefer women in burkas, so they can be completely covered and hopefully non-sexual? How about an ad showing a guy searching for porn where women jump out of the computer and beat him for thinking objectifying thoughts? Gosh, we could think of so many ways in which we make this ad into everything else America is these days, thanks to the Christianists: repressed and dishonest.

It's porn, people, not an etiquette guide.

Posted by torrentprime | June 13, 2007 7:01 PM

This is a silly thread.

Posted by NapoleonXIV | June 13, 2007 7:25 PM

I actually like the commercial but they really should have made sure that entering "chicks with swords" into their search engine would return something mildly stimulating before the 6th page (and that was just a gallery of the obligatory 80's fantasy art).

Posted by dirge | June 13, 2007 8:39 PM

Well, Tiffany sure has nice music choices.

But I still don't get why everyone is hatin swords.

Posted by Will in Seattle | June 13, 2007 9:11 PM

Doth protest too much, #5. No one is outraged.

Posted by wait | June 13, 2007 11:25 PM

+@5, -@9. grow up, grow a brain, and think with your upstairs head.

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