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Thursday, June 7, 2007

An Olympics Seizure

posted by on June 7 at 11:33 AM

The logo for the 2012 Olympics in London is ugly and all, but now it seems to be causing seizures. From the Guardian UK:

The organisers of London 2012 may have foreseen some of the criticism they have received since unveiling the Olympic logo - variously derided as an uninspiring emblem, a puerile mess, an artistic flop.

But yesterday evening, they were forced to pull the promotional video for the new brand from the official website after complaints from a completely unexpected quarter - Britain’s epileptics.

In the two and a half minute animation, the logo comes alive, springing from athletes’ bodies and bouncing vividly across the city, and one flashing section has triggered seizures.

Here’s the offending logo, in non-seizure-inducing form:


And, lest we forget, here’s Izzy, the mascot of the 1996 games in Atlanta, widely regarded as the worst mascot in the history of mascots:


RSS icon Comments


I saw the commercial on the news last night. It looks like it came straight from the 80s.

Posted by elswinger | June 7, 2007 11:43 AM

When I see bullsh*t like that, I just want to retire from the graphic design field all together.

I want to use a nice leather glove to slap the face of the designer(s) who created that logo.

Posted by Mr. Designer | June 7, 2007 12:03 PM

What exactly is Izzy supposed to be? He looks like a speedy blueberry.

Posted by Aislinn | June 7, 2007 12:17 PM

That logo reminds me of the "I want a pop, I want a Shasta" jingle from the 80's. I also kinda think of Sheena Easton a little.

That logo is pretty craptastic.

Izzy IS the seizure that the logo causes.

Posted by monkey | June 7, 2007 12:31 PM

That logo is so ugly it hurts. Not just the shapes, the colors and font are also terribly wrong.

It makes the Vancouver 2010 logo look like a masterpiece in comparison, and that received a lot of criticism at first too.

Posted by Kristi | June 7, 2007 12:37 PM

That logo looks like Maggie Simpson giving head.

Posted by JC | June 7, 2007 12:41 PM

Holy Jolt cola that logo make my eyes bleed.

Posted by Dougsf | June 7, 2007 12:48 PM

Not sure if you mentioned that logo cost $800,000 to create.

Posted by -B- | June 7, 2007 12:59 PM

I was just going to ask if you'd posted this already, then I remembered I saw this on BWE's blog yesterday. So that's why it's familiar. And yeah, stupid logo.

Posted by Faux Show | June 7, 2007 1:26 PM

i had just assumed the logo was supposed to be all 80s and so bad it was good.

Posted by infrequent | June 7, 2007 1:44 PM

Want to have an epileptic seizure? Check out the poster for the 1968 Mexico City Summer Olympics. It still looks cooler than London 2012.

Posted by elswinger | June 7, 2007 2:03 PM

ok - the mexico 68 logo is WAY cooler than this London monstrosity

Posted by pffft | June 7, 2007 2:53 PM

actually i like the logo, although it is very London "rightthisveryminutenu-rave80srevival", so not sure how well it will wear as a design between now and 2012. my guess is not so well, but still i think it's cool. too bad the olympics aren't tomorrow then.

Posted by chris | June 7, 2007 3:31 PM

Holy hell -- I LOVE this commercial:
So cool. The logo just takes over. It infiltrates your Post-Its. It gets in your cell phone. It slides all over your cheap apartment. It even wears your soccer coach. Whoa! I'm excited about the Olympics now. Totally!

Posted by horatiosanzserif | June 7, 2007 5:31 PM


Posted by Bill | June 12, 2007 2:17 PM


Posted by Bill | June 12, 2007 2:18 PM

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