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Friday, December 1, 2006

In A Commercial for Gap, Your Name is Mentioned

posted by on December 1 at 13:40 PM


In the grand scheme of things, I like Common. I enjoy Like Water for Chocolate and “I Used to Love H.E.R.” and plenty of stuff off Be, and if he’s got some humorless dissing of gays in his lyrical past, he seems to be learning and growing. (I imagine he took his pal Kanye’s call to cut the homophobia in hiphop to heart.)

Nevertheless, Common’s new Gap commercial sucks shit. Entitled “Holiday in the Hood,” the Common-penned-and-performed ditty is meant to hype the Gap’s hooded sweatshirts, but primarily succeeds in making Common look like a total tool.

The rap sucks, Common’s delivery of the sucky rap sucks, and did I mention how much the rap sucks? SO MUCH. It’s a rap your cousin would do. The only thing that emerges from the commercial with a shred of dignity is the Gap’s hooded sweatshirt, which looks kinda stylish and comfy. Common’s pretty easy on the eye, too, if you ignore the garbage spewing from his rap-hole.

Still, shame on all involved.

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Agreed. I saw this last night and wanted to puke, and I didn't even realize it was Common - I hoped it was just some poor sap they got off the street to rap about hoodies and peace for 10 dollars, a free hoodie and a spot in a Gap ad. Now I want to puke even more, repeatedly.

Posted by Levislade | December 1, 2006 1:45 PM

Isn't that from black eyed peas?,650402,12&clink=650402
See, Common didn't do nuthin' to you.

Posted by val l | December 1, 2006 1:48 PM

Val L: As per your link: Music produced by wi.l*liam, performed by Common.

Posted by David Schmader | December 1, 2006 1:51 PM

Upon my first viewing of this commercial, I wanted to puke too! Especially because of the Dave Chapiple (wtf?) reference. However, I heard Common did the commerical to educate Americans about the positive side of hip-hop. Many people automatically assume that hip-hop is all about sex, drugs, and violence. Common wants to prove that hip-hop is also about peace, love, and well... gap.

So, ya not the best defense of common, but I don't hate it as much as the first time I saw it.

Posted by Will I am | December 1, 2006 1:59 PM

You know how desperate Gap is, right? Sales down 8%. That's HUGE. There may not BE a Gap in a year.

Posted by Fnarf | December 1, 2006 3:06 PM

There's such a thing as good rap?

Posted by Tired, Tired, Tired | December 1, 2006 3:06 PM

Re: at #4:

So, Common's allowing idiots who think 50 Cent is the whole of hiphop (like, say, TTT at #6) dictate his career choices?


Posted by David Schmader | December 1, 2006 3:08 PM

# 6

I have one thing to say:


Posted by Andrew | December 1, 2006 3:09 PM

Thank you, Andrew.

Push it real good.

Posted by David Schmader | December 1, 2006 3:12 PM

First, in a snarky aside to Val L... that's a clear picture of Common on the post wearing a Gap sweatshirt. Please refrain to commenting on things which you know. (Though I'm happy to have dragged into it because this is just another example of him watering yet another good thing down, and I'm not referring to Fergie's "accident")

Second, thank you David for panning this POS commercial. From the first second I saw this thing I was mortified. If he really wanted to show that there's a positive side to hip-hop he should have dropped a good track while he was cashing in. I guess the only good thing I can say about this ad is that the track thankfully doesn't mention London Bridge or "humps"...

Posted by used to love HIM... | December 1, 2006 3:29 PM


Makes me wonder if he secretly hates The Gap, and figured, "I'll take the $$, but give them a POS commercial that they'll run anyway".

And FNARF, you make it sound like this would be a BAD thing.

Posted by COMTE | December 1, 2006 3:33 PM

I am studiously neutral on the topic of retailers.

Posted by Fnarf | December 1, 2006 3:53 PM

Gawd, did he really ryhme "hood" with "hood" over and over again? ugh.

Posted by longball | December 1, 2006 4:16 PM

Longball: Yes. Yes he did.

Posted by David Schmader | December 1, 2006 4:20 PM

Yay, someone cooler than me thinks that commercial sucks. I feel a bit more secure in my judgement of pop-culture.

Posted by gfish | December 1, 2006 4:52 PM

Common has always been over rated IMO. You should've jumped off his dick when he started selling Coke with your girl Mya.

Posted by "Conscious" Rappers Slangin' Coke? | December 1, 2006 4:59 PM

"it's got to BE real!!"

that commercial made me realize that not all hiphop is about guns, bitches and bling.

Posted by lar | December 1, 2006 5:40 PM

Whatever. I'm off to have a Budweiser Select. Keep hating while David Stern tells NBA teams they can't play hiphop anymore. Sometimes you have to cater to the "idiots."

Peace, Love, & Gap,
- Will I Am

Posted by Will I Am | December 1, 2006 7:06 PM


Hey, some people need to stop waiting for their marching orders from KRS One. All this shit about Hip Hop's not about sex, drugs and violence?

What's next? Rock n' Roll ain't about sex, drugs and Rock n' Roll?

Shiiiit. Some of us are not that excited at the prospect of a Hip Hop equivalent to The Decemberists. Well...Subtle's kinda cool but Young Jeezy got me all like, "Hey! I Love It" so fuck all that.

Come to think of it, why don't Jeezy do a Coke commercial? It's got to be REAL! (And then he pulls out the test vial and shakes up the product 'til it turns blue).

Posted by Ra Scion Slangs Hope | December 1, 2006 7:09 PM

Kanye West's (PROJECT) RED commercial for Motorola isn't much better. Oh well. I agree with David that Common's still pretty hot, and I'd recommend "Dave Chappelle's Block Party" for those who aren't yet convinced.

Posted by Kathy Fennessy | December 2, 2006 1:14 PM

blah blah blah. hip hop has been selling out since madison avenue noticed it. who cares?

even the fat boys pimped swatch, back in the day.

hip hop artists endorse things for the same reason anyone does: for the money. what, hip hop isn't about money?

what's next, that hip hop shouldn't brag any more?


Posted by gforce | December 2, 2006 8:04 PM

Think of who the target audience is for this ad--and it's probably not you, or anyone who really knows anything about hiphop. Totally agree with you that it's pretty pathetic, but to those prepster college kids, or suburban families, they'll be all over this. And Gap will again be heralded for good, catchy ads that people want to watch.

Posted by Pietra | December 2, 2006 8:50 PM

Think of who the target audience is for this ad--and it's probably not you, or anyone who really knows anything about hiphop. Totally agree with you that it's pretty pathetic, but to those prepster college kids, or suburban families, they'll be all over this. And Gap will again be heralded for good, catchy ads that people want to watch.

Posted by Pietra | December 2, 2006 8:51 PM

GForce: I have no problem with artists making commercials. But Common's made an embarassingly sucky commercial.

Posted by David Schmader | December 2, 2006 10:18 PM

On the other hand, you coined the term "rap-hole" which has got to count for something.

Posted by Peter | December 2, 2006 10:33 PM

oh. well, in that case, i kinda like the commercial.
it's right in line with the gap's brand, and it works. also, i like common's hat.

Posted by gforce | December 3, 2006 2:37 PM

Nobody in Chicago is mad at Common. Sure, the rhyme is embarrasing, but he probably thought of it en route to pick up his check. I say get that money. I'd rather artists and companies cashing in from something relatively positive instead of sensationalized violence.

Posted by psssht | December 4, 2006 1:23 AM

David- Thank you for correcting me with some finesse.

Love Him- The rhymes were clearly influenced by, whihc is what initiated the comment to start with. Thanks though, for being the cool guy police.

GAP- Your commercials continue to sell out my childhood and I don't appreciate it. Chill with it already.

Posted by Val | December 4, 2006 9:22 AM

God, I loathe holiday commercials. The GAP is sweatshop chic and such a capitalistic monolith that it isn't going anywhere - no matter how bad their sales fall. They'll just hit up the government for a hand-out if things get too bad. Corporate welfare is big business. How could the economy survive without Gap, Baby Gap, Gap Kids, Old Navy, Banana Republic, etc?

Posted by dewsterling | December 4, 2006 9:29 AM

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