Having failed in their push to get JC Penneys to fire their openly homosexual spokesmodel, the AFA-affiliated group One Million Moms (can we stop calling them that? It's clear this group involves less than a dozen disgruntled housewives) goes after Toys R Us for selling a new Archie comic book with a gay wedding on the cover. From the Mom's "sample letter" (bolds mine):
As a mother and a member of OneMillionMoms.com, I am extremely disappointed to learn that select Toys 'R' Us stores are now selling 'Archie' comic books with a same-sex wedding displayed on the front cover. I am referring to the ones where the front cover reads "Just Married" with two men marrying, one wearing a service uniform.
Unfortunately, children are now being exposed to same-sex marriage in your toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.
A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry.
Please remove all the same-sex "Just Married - Archie" comic books immediately from your shelves. My decision to shop in your stores depends on it.
I imagine at least seven or eight of these letters have poured into Toys R Us's corporate inbox. Will they cave like wusses or stand strong like Penneys (whose TV ads got ferocious applause from the pro-gay crowd at the Cinerama Oscars Party)? The situations aren't exactly identical—Ellen was a carefully chosen spokesperson for Penneys, the Archie comic is just one of a thousand products sold at Toys R Us—but we shall see.