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What is it that makes a really well-cut movie trailer something more than a heartless, cynical ad for a multimillion-dollar product? What intangible alchemy of imagery, time, and sound transforms a trailer into something transcendent and glorious—a thing of beauty and awe? In this cold, brutal world, how does something as perfect as this trailer for Mad Max: Fury Road come into being?


The answer, of course, is a really good marketing department. But the answer we're all hoping for is that Mad Max: Fury Road is actually as amazing as this trailer makes it look. Which is the eternal dream of movie trailers, right? The thing we hope, every time we watch one? That we're not being tricked?


If we are being tricked with Mad Max: Fury Road—a film that seems to promise a true, long-awaited return to form for director George Miller, with all the madness and vision and goofiness and badassery that entails—then there will be hell to pay. But let us dream. Let us dream that we are not being tricked. And, if nothing else, let us appreciate this trailer, which is fucking magnificent.