Steve Benen at Maddowblog:
Vinny Minchillo, a Republican campaign strategist based in Texas, isnât the most famous GOP consultant in the country, but he did claim to have âreinvented political advertisingâ while working for Mitt Romneyâs failed presidential campaign in 2012. But that was two years ago. In 2014, as Danny Vinik discovered, Minchillo is spearheading an entirely different kind of campaign. Itâs called âRepublicans Are People, Too.â ... Itâs almost as if weâre seeing a promotional video put together by a group most Americans find repulsive, so its members put something together for YouTube in the hopes of appearing normal. Indeed, letâs make this plain: if youâre a member of a political party, and you find it necessary to remind the public that your party is capable of human emotion and routine human behavior, then your party may have a very serious problem.
Spend all your time attacking immigrants, gay people, people of color, women, the middle class, and the working poorâand some people are going to think you're an asshole. That's not something you can fix with a tattoo and some stock images.
