Freestyle Releasing, which generated strong grosses for “God’s Not Dead,” is offering up a challenge next Valentine’s Day to “Fifty Shades of Grey” with faith-based romance “Old Fashioned.”
“I wanted to tell a love story that takes the idea of Godly romance seriously,” said Rik Swartzwelder, writer-director and lead actor. “A story that, without apology, explores the possibility of a higher standard in relationships; yet, is also fully aware of just how fragile we all are and doesn’t seek to heap guilt upon those of us that have made mistakes.”
Swartzwelder plays a former frat boy and Elizabeth Ann Roberts will portray a free-spirited woman. The tagline is “Chivalry makes a comeback.”
The next few months will be packed with all sorts of discussions about S&M in relationships—we've already gotten one press release from a morality-obsessed organization trying to boycott the 50 Shades movie—but I think it's fair to say that Old Fashioned is not going to do 50 Shades-style numbers on Valentine's Day weekend. Sex outsells God every time.
That said, I kind of love the idea of Christians trying to launch their own Hollywood, with a mockbuster to counter every blockbuster on opening weekend. Imagine the worst movies of this summer—Trans4mers, Hercules, Sex Tape—only written from a Christian perspective and produced on a shoestring budget. The cheese level would be even higher than movies produced by The Asylum. Hell, I'd rather watch the Christian Sex Tape than the real Sex Tape. The Christian Sex Tape might make me laugh once or twice.