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Friday, June 27, 2014

New York Times to Restructure Online Content

Posted by on Fri, Jun 27, 2014 at 1:26 PM

Yesterday the Times announced it would close its blog, The Lede. Then later in an interview with Poynter, Assistant Managing Editor Ian Fisher said that while “[t]here’s little chance that our marquee blogs, ones like DealBook, Well, Bits, will be going anywhere anytime soon," almost half of the site's blogs will be discontinued or be merged elsewhere in the near future.

Poytner notes that there are several reasons for the restructure, including technical complications with the blogging software and the redesigned article pages, but the main reason will resonate with anyone who's ever been charged with maintaining a blog that people actually read:

Some [NYT] blogs are quite popular, but others “got very, very little traffic, and they required an enormous amount of resources, because a blog is an animal that is always famished.” [Fisher said. H]e thinks the “quality of our items will go up now, now that readers don’t expect us to be filling the artificial container of a blog.”

With more resources going into fewer platforms on the site, this could be a play toward NYT Now and other recently released digital subscription options, which should prove attractive to those unwilling to pay $35 a month for the digital all-access subscription.

NYT Now, for example, pushes a daily supply of core articles to a user's mobile app, including morning and evening news briefs, and provides access to much of the homepage content, all updated throughout the day—basically the meat-and-potatoes edition of the site. It's possible that by eliminating many of the site's less-popular assets and focusing on the winners, the reorganization will position more high-quality content in front of those subscribers.

 

Comments (6) RSS

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1
Just so they don't mess with Krugman. I'd hardly ever read the Times if it weren't for links from his blog.
Posted by Prettybetsy on June 27, 2014 at 1:43 PM · Report this
delirian 2
It's possible that by eliminating many of the site's less-popular assets and focusing on the winners, the reorganization will position more high-quality content in front of those subscribers.
Isn't this the story of the last 15 years of media? I guess the Buzzfeed-ification of important media sources will continue. Make it popular, make it shareable on social media, and make it cheap. If you have to choose between a blog that covers lists of cute kitten facts and gets thousands of hits or one about climate change with few hits, what do you think is going to happen?
Posted by delirian on June 27, 2014 at 1:50 PM · Report this
3
Anyone declaring the death of blogs hasn't been paying attention.

The blog didn't disappear; it simply escaped the confines of its reverse chronology layout.

The bloggers, their style and their content have become the standard for every digital publication.
Posted by Hiding In Plain Sight on June 27, 2014 at 2:23 PM · Report this
4
1. It's Poynter.

2. Many newspapers got carried away with blogs, which made content hard to find for all but hard-core followers. A lot of great content never gets seen, so it makes sense to find ways to bring that same content to wider audiences.

Posted by bigyaz on June 27, 2014 at 3:54 PM · Report this
Will in Seattle 5
What @1 said - if I could replace the Wall Street Journal editorial and opinion pages with The New York Times sections, that is the paper I would buy
Posted by Will in Seattle http://www.facebook.com/WillSeattle on June 27, 2014 at 4:02 PM · Report this
Knat 6
Are these the same reasons that motivated the Music & Nightlife blog into bloating Slog?
Posted by Knat on June 27, 2014 at 9:14 PM · Report this

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