Thursday, June 26, 2014

Rap Game Realities, Courtesy of My Philosophy

Posted by on Thu, Jun 26, 2014 at 4:10 PM

Young Thug
  • Young Thug

So: Self-proclaimed "runaway slave master" Iggy Azalea matched up with the Beatles' US chart record of simultaneously holding both the number one and number two song with their first two entries in the Billboard Hot 100—and yes, that is the worst sentence that I have written or will write all year. The only solace I can take is that T.I., the guy who initially signed and cosigned her, seems to be falling the fuck off in what must surely be a case of cosmic retribution. Tip has a song with Young Thug, the hottest new rapper out (with, of course, possibly the worst deal), called "About the Money"—but the video looks like it was made cheaply (budget-wise and conceptually) in Windows Movie Maker under severe deadlines. No worries though: The video for T.I.'s horrible, ironically titled newest single, "No Mediocre," featuring Iggy, was actually filmed in a Rio favela, for maximum callousness—just in time to remind us of the mass evictions and protests currently happening around the World Cup.

Yet the racist-rap queen/Australian Kelly Bundy and the felon reality TV star are on divergent paths—Iggy is now on a sub-label of Universal (Island Records), while Tip is on a sub-label of Sony (Columbia). If either were on an indie label that refused to play ball with YouTube's coming subscription-based system, you'd possibly be hard-pressed to find their shitty videos at all. Maybe one day, Google (YouTube's owners) will pull a similar trick on all of us, locking you out of search-engine existence if you don't pay up. (I'd love this.) Of course, by then the whole world will probably have broadband internet via Comcast (I'd HATE that), so you'd barely be able to stream a video anyway—unless you paid for faster service. I digress. Everything is just fine.

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