The Oneida Nation issued a press release today that reads, in part:

At halftime of tonight’s Game 3 of the NBA Championship, the Yocha Dehe Wintun Nation will air in seven major T.V. markets a 60-second version of the National Congress of American Indians’ Proud To Be ad, which celebrates Native American culture and opposes the racist name of Washington, D.C.’s NFL team.

Here's a two-minute version of the ad:

This is part of a greater marketing campaign centered around the website How much longer is this football team going to cling to their outdated, racist branding? Can their brand identity really be worth all this trouble?