Dante D'Orazio at The Verge writes:

A new product that's somehow been approved by US regulators makes booze as discreet as a packet of sugar. It's called Palcohol, and it transforms a shot of vodka or rum into a pocketable pouch of powder. Tear it open, add some water, mix, and you've got hard liquor. Considering the age group that Palcohol is going to appeal to, however, the sweet, pre-mixed powders are probably going to be far more popular. To start off, the company plans to make margarita, mojito, cosmopolitan, and lemon drop flavors.

I don't understand the appeal of this at all. Is powdered alcohol going to be markedly cheaper? Why would you want gritty, watery booze when you could just drink, you know, regular booze? Surely even bottom-shelf liquor is better than this? Or am I missing the appeal here?