Slog Music

Music, Nightlife,
and Drinks

Thursday, April 17, 2014

I Don't "Like" (or Just Like) Cheerios Anymore

Posted by on Thu, Apr 17, 2014 at 3:40 PM

This new move by General Mills is really, really low. As is the jerky stuff they've been doing to get into the kind of lawsuits they hope to avoid:

Last year, General Mills paid $8.5 million to settle lawsuits over positive health claims made on the packaging of its Yoplait Yoplus yogurt, saying it did not agree with the plaintiff’s accusations but wanted to end the litigation. In December 2012, it agreed to settle another suit by taking the word “strawberry” off the packaging label for Strawberry Fruit Roll-Ups, which did not contain strawberries.

General Mills amended its legal terms after a judge in California on March 26 ruled against its motion to dismiss a case brought by two mothers who contended that the company deceptively marketed its Nature Valley products as “natural” when they contained processed and genetically engineered ingredients.

“The front of the Nature Valley products’ packaging prominently displays the term ‘100% Natural’ that could lead a reasonable consumer to believe the products contain only natural ingredients,” wrote the district judge, William H. Orrick.

Thanks, Greg.


Comments (9) RSS

Oldest First Unregistered On Registered On Add a comment
Will in Seattle 1
Well, caustic soda and cyanide are both 100% natural

So ... Money is Speech ... And you're still serfs to your corporate overlords who pay 1/3 or less the tax rate that you do.
Posted by Will in Seattle on April 17, 2014 at 4:01 PM · Report this
Fun fact, "natural" in food labels has no definition under the FDA and never has. Tons of companies use "Natural" to sound closer to "organic" without having to change anything about their products
Posted by lone locust on April 17, 2014 at 4:43 PM · Report this
Also, you might want to point to what this is actually about (shady legal policies that state if you ever buy something from general mills that constitutes an agreement to enter arbitration instead) rather than highlighting the stuff about so called natural food disputes, which is really just a highlight of the article.
Posted by lone locust on April 17, 2014 at 4:47 PM · Report this
Fnarf 4
By law, the word "natural" means "hey, you with the tiny brain and the fat wallet, buy this one!"

The story of yogurt is the greatest marketing triumph of all time. Millions of people slurping up tubs of candy thinking they're eating "health food", it's really quite impressive.
Posted by Fnarf on April 17, 2014 at 5:41 PM · Report this
SchmuckyTheCat 5
Wasn't the Nature Valley thing where the label said "fortified with vitamins" on it? And it was, but some scarevertiser kook like Mercola or Natural News used the Latin names.. So the chemical names, instead of Vitamin B5 were used in a class action petition and all the crunchy moms who fall for anti-flouride and anti-vaxx memes got all riled up because instead of natural vitamins they were drinking industrial waste. YEAH. So General Mills and such might play loose with labeling rules, but the health food scaremongers who lie about it are just as bad. And, they make just as much money. There is no good guy.
Posted by SchmuckyTheCat on April 17, 2014 at 6:27 PM · Report this
Once again your shoddy reporting ignores an important detail. General Mills is only claiming indemnification in CLASS ACTION LAWSUITS, not individual claims against the mega-crap processed shit manufacturer. No fan of GM here but can't you get anything right?
Posted by Jim Detwiler on April 17, 2014 at 7:21 PM · Report this
NotSean 7
@3 agreed.
Posted by NotSean on April 17, 2014 at 7:44 PM · Report this
If you buy prepared foods, you pretty much get whatever they want to give you. I don't understand why people would expect anything that smacks of truth, beauty, or honest advertising from "food" corporations.
Posted by sarah70 on April 17, 2014 at 10:21 PM · Report this
sperifera 9
I tried to share this on my FB page, but couldn't for some straaaange reason. Perhaps they don't Like it.
Posted by sperifera on April 17, 2014 at 11:52 PM · Report this

Add a comment


Want great deals and a chance to win tickets to the best shows in Seattle? Join The Stranger Presents email list!

All contents © Index Newspapers, LLC
1535 11th Ave (Third Floor), Seattle, WA 98122
Contact | Privacy Policy | Terms of Use | Takedown Policy