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Thursday, April 3, 2014

Honey Maid Doubles Down on Support for Same-Sex Parents

Posted by on Thu, Apr 3, 2014 at 2:37 PM

As you'll learn in the wonderful video below, after Honey Maid featured same-sex parents in one of their TV commercials, the company weathered a significant backlash from citizens with anti-gay views—and Honey Maid don't give a fuck.

Fun fact/proof of progress (and perhaps a clue as to why those who are freaked out by the commercial are as freaked out as they are): Honey Maid's 30-second television ad features more loving same-sex intimacy than was allowed in all 123 minutes of the 1993 AIDS drama Philadelphia.

Thank you, Honey Maid. (And thanks to Towleroad for the tip.)


Comments (13) RSS

Oldest First Unregistered On Registered On Add a comment
It's just a cracker right?
Posted by Real Cracker on April 3, 2014 at 12:29 PM · Report this
David Schmader 2
A gay-friendly cracker, but yes.
Posted by David Schmader on April 3, 2014 at 2:28 PM · Report this
this makes my heart happy
Posted by shandawg on April 3, 2014 at 3:02 PM · Report this
Honey Maid should marry Honey Badger and produce delicious, nasty-ass graham cracker badger babies who don't give a fuck what bigots think.
Posted by MemeGene on April 3, 2014 at 3:08 PM · Report this
Love. It.
Posted by Beth on April 3, 2014 at 4:34 PM · Report this
Reverse Polarity 6
That is an awesome response by Honey Maid. Probably even better than Ford's response to that arrogant Cadillac commercial.

Well done!
Posted by Reverse Polarity on April 3, 2014 at 4:46 PM · Report this
Honey Maid has crafted one of the finest responses to hateful backlashes that any organization has received.
Posted by ultrasuedecushion on April 3, 2014 at 5:08 PM · Report this
Beautiful. Thank you for sharing that.
Posted by Alice Dreger on April 3, 2014 at 6:00 PM · Report this
This is a golden age, where there's immense buying power in the hands of pro-gay people and still enough haters that you can still make an impression as a company by displaying what are increasingly entry-level vaguely progressive values.
Posted by Orsh on April 3, 2014 at 7:05 PM · Report this
sperifera 10
I'm totally gonna make something with their graham crackers this weekend. Haven't bought them in years. I'd encourage you to do the same.

@4 - You are awesome.
Posted by sperifera on April 3, 2014 at 10:29 PM · Report this
@9 And yet no one else is doing this to the same degree of dedication. Watch some more of them. And cheer up.
Posted by gnot on April 4, 2014 at 2:59 AM · Report this
I don't think I will ever understand the motivation that drives someone to write and complain about something they don't like in an advertisement. Surely a 30-second commercial is easy to ignore. How does the display of ordinary people doing their everyday thing cause folks to burn with such righteous indignation?

I see ads that offend me all the time. There's the Facebook ad for a printer that shows, as a sample business card, one for Patrick Bateman of Pierce & Pierce. That's disturbing. There are tons of ads that objectify women. Hell, the ad on this very web page is one for Indoor Gardening Expo that mostly features the bottom half of a young woman wearing short shorts and galoshes. I have never, however, been motivated to write and complain.
Posted by Charlie Mas on April 4, 2014 at 7:15 AM · Report this
kk in seattle 13
The Honey Maid brand was introduced by the Pacific Coast Biscuit Company of Seattle in 1925.
Posted by kk in seattle on April 4, 2014 at 8:03 AM · Report this

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