Because not enough rich and well-connected people have taken advantage of Kickstarter's risk-free crowd-funding platform, Neil Young has raised nearly two million bucks IN ONE DAY to launch his new high-definition music player and music service, PonoMusic.
The PonoMusic player (pono is Hawaiian for "righteous," if you're wondering) looks like a children's model of the iPod (or, maybe the bigger buttons are for the aging eyes of older Neil Young fans? I kid, I kid!) and it will work a lot like every other portable music device, except it's a TRIANGLE, so it won't fit in your pocket, and it's high-definition, so the quality will be a lot better. Via the Kickstarter page:
Pono's mission is to provide the best possible listening experience of your favorite music. We want to be very clear that PonoMusic is not a new audio file format or standard. PonoMusic is an end-to-end ecosystem for music lovers to get access to and enjoy their favorite music exactly as the artist created it, at the recording resolution they chose in the studio. We offer PonoMusic customers the highest resolution digital music available. PonoMusic is more than just a high-resolution music store and player; it is a grassroots movement to keep the heart of music beating. PonoMusic aims to preserve the feeling, spirit, and emotion that the artists put in their original studio recordings.
A GRASSROOTS MOVEMENT TO KEEP THE HEART OF MUSIC BEATING, YOU GUYS. And if you pledge $5,000 to the grassroots movement, you get to have dinner with Neil Young! Oh, wait, you can't because 30 people already have.
The PonoMusic player will be sold for $399. My prediction is that this heart of music will flatline by the end of the year.