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Monday, January 27, 2014

The White Woman and the Black Africans

Posted by on Mon, Jan 27, 2014 at 10:34 AM

It seems safe to say that European and American fashion photographers will never get enough of this sort of thing...



The traditional, rural, and very black Africans set against a very white and cosmopolitan European beauty. For the fashion photographer and photo editors, it is an image that will dare and shock the consumers of their images. But that's as deep as it gets: the thrill of a racial/cultural contrast. Racist coding is not broken or smashed by this kind of contrast but actually exploited. Without the coding, there would be no shock; and the object of this shock is your marketable attention.

 

Comments (3) RSS

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1
I thought they only did this in porn now.
Posted by mubhappy on January 27, 2014 at 11:42 AM · Report this
lark 2
Good Morning Charles,
I believe the clothing manufacturer, Benetton did something like this first (a variation of) in the 80s. Personally, I find it annoying especially for marketing purposes (yes, I find this a great fault in capitalism). Reminds me of that photograph you showed in one of your postings last week. At its best, it is poor taste. At its worst, it is racist coding and quite foolish.
Posted by lark on January 27, 2014 at 11:58 AM · Report this
3
I have visited several Massai villages and I can tell you many of them are amazingly ahead of our visions of beauty. How is it that such wonderful dirt poor folks can look as though they stepped out of couture, I have no idea. One of my greatest enjoyments there was walking through Moshi on a Sunday Morning and seeing everyone in their best. I felt like a tramp.
Posted by nelson on January 27, 2014 at 12:38 PM · Report this

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