Shelf Awareness reports that Amazon.com set up a booth right next to University Book Store in the middle of a textbook-buying rush yesterday. It was a a blatant attempt to steal customers away from a competitor:
HUB store manager Jonathan Day described the scene: "As the day progressed, I watched as very friendly college-age Amazon representatives approached student after student, inquiring whether they had already purchased their textbooks and informing them that they could save hundreds by shopping through Amazon Student. Peak activity was at 12:30, when they held a raffle, giving away several Kindle Fires. The crowd filled the hallway and stairwell, while the Amazon representatives called out winning numbers over a bullhorn."