A few weeks ago, I reviewed Brad Stone's new corporate biography of Amazon.com, The Everything Store, here on Slog. Today, a new review of the book is getting a lot of attention. According to Tech Crunch's Matthew Panzarino, the controversial review comes in the form of a customer review on Amazon, and it's from a highly biased reviewer:
In what can only be seen as a moment of delicious cyclical irony, a new fairly negative review of the book has been posted by none other than Amazon CEO and founder Jeff Bezos’ wife, MacKenzie Bezos. We’ve confirmed the identity of the reviewer, the only peson to leave a one-star reaction so far.
MacKenzie’s review is an intriguing read, and features the incredible qualifying disclosure “Jeff and I have been married for 20 years.”
Other Amazonians have reviewed the book negatively, calling some of Stone's details into question and accusing him of being too negative about Bezos. Frankly, I'm not sure what their problem is. As I said in my review, Stone doesn't exactly dig into the company in his review: He's coming from a roundly positive place, and his adoration of Bezos as a tough-talking genius with daddy issues clouds his perspective in Amazon's favor on multiple occasions. Outside of some sort of "authorized" pabulum, I can't really imagine a more positive Amazon biography.