My older brother Michael was the first person to get me stoned. I can't remember most of the stuff we talked about that evening because, uh, I was super stoned. But I do recall one thing he said: "When pot is legal, they will sell a strain of marijuana that is high in flavor—but low in potency." That sort of low-octane pot would allow people to smoke a whole joint, enjoying the sweet taste of the bud, while getting just a mild, manageable buzz.
Such a product would suit the vast majority of pot smokers. Of the roughly 100 million Americans who have smoked marijuana in their lifetime, most use pot infrequently and, thus, have a low tolerance. Specifically, the 2012 National Survey on Drug Use and Health found that 31.8 million Americans consumed pot in the last year, while only 17.4 million used it in the past month, and only a tiny subset, 5.4 million people, smoked pot daily or almost daily.
In other words, only a fraction of pot smokers need powerful weed to get high.
Still, brain-stunning superbud dominates the existing West Coast marijuana market.