A new Adweek article about "real-time marketing" has a unique entry, in among Lowe's cool Vine videos of tools and the inspirational quotes posted by yogurt companies: our own Seattle Police Department's social media presence. Touting the blog and Twitter feed as "conversational, transparent, funny, serious when it has to be, [and] responsive to readers," Adweek also mentions Operation Orange Fingers and the way SPD's public information officers break real-time crime news on Twitter. It also includes this quote from Sergeant Sean Whitcomb on what SPD says its real goals are with all the goofiness:
"For us, the big idea isn't that we want to entertain people—we want to engage people," says Sgt. Sean Whitcomb, SPD public affairs director. "There are going to be situations where it's crucial to get public-safety information out quickly, and we believe we've built an audience where we can do that effectively. People come to us because they find us engaging. But when it starts to get real, they know that we're going to be on it."