We’ll begin with non-spoilery posts from 9/10-9/16, and discuss plot developments on the following schedule: Week of 9/17: Chapters 1-12 Week of 9/24: Chapters 13-24 Week of 10/1: Chapters 25-38
And because this is a book club the Tumblr way, you can express your feelings about the book however you choose — a written review, fan art, gifs, poems, letters… Maybe you have Fangirl nail art? Maybe you want to post a video blog talking through your ideas, a g-chat with a friend, or a song you think the characters would relate to? It’s all up to you! And, of course, you can reblog other people’s posts to add your own thoughts and responses. Rainbow will even be answering your Ask Box questions throughout the project!
I do think that Tumblr has the opportunity to broaden the way people respond to books, which is always a good thing; not everyone needs to write book reports or, uh, book reviews to enjoy books. Lots of people like to respond to art with art, and that's definitely the sort of thing that Tumblr encourages.
(Shameless, barely related plug: After a few years of disuse, I recently restarted my Tumblr, which primarily serves as my internet notebook/scrapbook. If you hate my incessant posting over here, you'll probably hate my incessant posting over there, too.)