Tina Brown, who sought to reinvent buzzy magazine journalism on the internet in the form of the The Daily Beast, and IAC have agreed to part ways...As for the future of The Daily Beast website that Brown edits, no decision has been made. Included among the options IAC is considering are a sale, closure, or continuing to operate it under a new editor. According to the source, the latter option would require “looking at the business to see if it can be turned around.”
I just could never get into the Daily Beast. I wanted to. I loved that the name is an Evelyn Waugh shoutout, I liked the idea of a bomb-throwing online magazine, I enjoy some of the writers that it employed. But the site itself was atrocious, the pieces felt like raw clickbait, and everything somehow felt old-fashioned. And the less said about Brown's Newsweek debacle, the better*. Maybe it's time for Tina Brown to admit that she shouldn't be at the forefront of the media anymore? Her New Yorker glory days are long past. But I don't think she should get out of the media entirely; I think she definitely has value as a resource and as a cultural figure. Maybe Brown should get into publishing and editing books, instead? A more deliberate pace would help her find her footing, and the publishing industry could use some more big personalities like Brown.
* Except for the fact that she made the Daily Beast into the website for Newsweek, which was one of the dumbest media movies I've ever seen online. Those two outlets are very different from one another, they didn't work well together, and they probably just confused the hell out of Newsweek readers. She should've stuck with one or the other, rather than try to partner the two.