More and more American smokers are opting to get their nicotine fix using e-cigarettes instead of conventional smokes — and Big Tobacco is taking note. Several major tobacco companies have this year introduced their own versions of electronic cigarettes, joining a bevy of small purveyors who've been in the e-smoke business for years. And with Big Tobacco entering the fray, new estimates suggest the e-cigarette industry will crack $1 billion in revenue this year, and that sales could outpace traditional cigarettes by 2047.
I quit smoking some seven and a half years ago now; I'm not about to try an e-cigarette and break my streak. But I know some e-cigarette smokers, and they claim to love the things. Personally, I just can't wrap my head around them. They seem so affected and silly to me, but maybe if I was still smoking I'd understand the appeal.