The internet is atwitter today over Happy Ride, the vibrating bike seat cover that wants to give you orgasms while while you exercise on your bike, in traffic. Next to cars. Just because.

As a spokeswoman for Happy Ride's retailer explains to the Daily Mail:

Claire Bowden of SexShop365, the store behind the Happy Ride, says the demand for exercise related adult toys such as kegel balls has also grown dramatically over recent months—put down in large part to the Fifty Shades phenomenon.

And a growing passion for cycling—10 per cent of us now cycle to work—pointed at the creation of a vibrating bicycle seat being a natural progression.

I am wary of this product, as I am wary of all products that encourage my genitals to multi-task. But enough about me.