Incumbent Seattle Mayor Mike McGinn has launched the first(ish)* TV ad of the mayoral campaign season, with a spot voiced by El Centro De La Raza executive director Estela Ortega that focuses on education.

It may seem weird for a mayor to focus on education, considering he doesn't run the school district. But McGinn does deserve credit for pushing an expanded Families & Education Levy, and for his Be Here Get There attendance campaign, a program whose success even the Seattle Times editorial board praised (though without giving McGinn any credit).

McGinn campaign consultant John Wyble says that the $60,000 ad buy will run on cable TV from July 5 through the August 6 primary.

*UPDATE: I have been advised that Bruce Harrell's ad started running on cable yesterday, so maybe his was first. I might have know that if I watched cable TV, or if Harrell's campaign had told me.